Helps Marketers Use Twitter Properly

Twitter is many things to many people. However, it is a very powerful marketing tool if used properly. has released a guide that helps would-be marketers approach and use Twitter the right way for optimal results.

Bellevue, WA, March 21, 2012 --( There are tons of e-books and spam websites that tout the marketing firepower that Twitter represents. It is true that Twitter is a great marketing tool. However, many marketers in their rush for quick profits end up misusing and oftentimes abusing Twitter.

Make Twitter work for you

There is a right and wrong way to use Twitter for marketing purposes., the internet's leading authority website on consumer and technology issues and reviews, has released a comprehensive guide on how to use Twitter for marketing purposes. The guide is located at and steps you through the proper way to look at Twitter so you do not get banned or written off as a spammer.

The true value of Twitter

"Twitter has revolutionized the way people communicate online," said Oliver Thompson, media relations officer for That much is undisputed. However, Twitter is many things to many people. Its shape and form changes based on who is doing the looking. Unfortunately spammers and unscrupulous marketers see Twitter as a spamming tool. It is not. There are many ways to look at Twitter and it is not a spam device. In fact, it is not even a direct sales platform. It is not a traditional blog in the strictest sense of the word. It is definitely not a spam megaphone. However, people who look at Twitter in these terms try to twist it and abuse it to take this form and it produces really a bad result, not just for the would-be spammer or marketer but also for the rank and file user of Twitter.

"'s Twitter marketing guide really seeks to demythologize Twitter's reputation as spam or reckless marketing device," said Thompson. In fact, the true form of Twitter and its true value can really only be unlocked if people that seek to use it as a marketing platform subscribe to certain key values. "If you are a hammer, every problem is going to look like nails. The same way with Twitter. If you are an ethical marketer, it is a standout ethical marketing platform," said Thompson. That is the crux of the article, how to look at Twitter in the proper light and use it for effective purposes.

To get started on using Twitter properly for marketing purposes, visit the URL listed above and start profiting from the comprehensive tips listed at


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Oliver Thompson