Tips for Improving Marketing ROI for Self-Storage Operations the Focus of MiniCo Webinar

Phoenix, AZ, March 26, 2012 --( Self-storage owners, operators and managers are invited to a free webinar on March 28, 2012, entitled “Highway to Successful Marketing ROI.” Brenda Scarborough, CEO and founder of, will present the webinar as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. Accountable Management & Realty, Inc., the webinar sponsor, is a Florida-based firm specializing in full-service management, consultation and training in the self-storage industry.

The presentation will focus on helping self-storage professionals understand how to track marketing dollars and identify the factors driving new rentals to their businesses. Topics will include the following:

· When to stop…When to proceed with caution…When to step on the gas
· Why ROI is really important
· Getting the real answer to “How did you hear about us?”
· Accurately tracking leads so they become rentals
· More importantly, how to close that lead

Webinar attendees will be entered into a drawing to win a NOOK Color™. The drawing will be held at the Self Storage Association Spring Conference and Trade Show in Orlando, April 25-27, 2012.

For more information about the webinar or to register, visit Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include the “Self‑Storage Almanac,” “Self-Storage Canada,” “Self‑Storage Now!,” “Mobile Self-Storage Magazine,” and the “Self‑Storage Buyer’s Guide.”

About MiniCo Insurance Agency, LLC
MiniCo Insurance Agency, LLC, was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. Today the company is a full-service managing general agency offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo Insurance Agency, LLC, the parent company of MiniCo Insurance Agency of Canada, Incorporated, is a member of the Aran Insurance Services Group.

For More Information
Mini-Storage Messenger –
Accountable Management –
MiniCo Insurance Agency, LLC
Christa Van Zant