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Changing the Perception of Australian Wine in America, One Glass at a Time in March’s Issue of Business Review Australia


Take Yellow Tail, with its cutesy rock wallaby adorning a colourful label: this under-US$10 brand was the best-selling imported wine countrywide in 2011.

Carlsbad, CA, March 28, 2012 --(PR.com)-- Australian wine is plenty popular in America. Take Yellow Tail, with its cutesy rock wallaby adorning a colourful label: this under-US$10 brand was the best-selling imported wine countrywide in 2011, and according to the New York Times, it’s the second most popular table wine in America after California-based Barefoot wines. Not a bad track record for a company that celebrated its 10th birthday last year.

One would imagine that Australia would be quite happy with those rankings, but in reality, the incredible success of Yellow Tail has been detrimental to the wine market Down Under.

“What people know about Australia is that it’s entry-level, fun and affordable, which Australia does well,” said Mark Davidson, Wine Australia’s Market Development Manager for the US West Coast. “But let’s face it: a lot of countries do that well.”

Continue reading this story and many more in the March issue of Business Review Australia: http://www.businessreviewaustralia.com/marketing/dont-call-them-cheap-and-cheerful

About Business Review Australia

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. BR Australia is in the territory-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to deliver innovative, high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.businessreviewaustralia.com/.

Press Contact
Allie Schratz
Business Review Australia
Telephone: (760) 827-7141
Email: Allie.Schratz@wdmgroup.com
Contact Information
WDM Group
Robert Morris
(760) 827-7800
Contact
www.wdmgroup.com

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