Carlsbad, CA, March 30, 2012 --(PR.com
)-- The lounge suit has been neglected in recent years. The trusty steadfast of men’s fashion has been treated with distain, the uniform of the unwilling, a symbol of work and thus the antithesis of leisurewear. Instead we have consigned ourselves to the tepid safety of an all-together more shabby uniform; T-shirt and jeans.
Yes you may argue that fashion changes, but style lasts, and British tailoring is the pinnacle of classic men’s style. New kids on the block Cad and the Dandy have set out to revive the well-dressed gent whilst dispelling the myth that quality comes at a heavy price. Their modus operandi: high-end bespoke tailoring that is accessible for all.
Saville Row is synonymous with bespoke British tailoring; it has long been the preserve of the noble and wealthy in a world where old school tie and peerage meant everything. For centuries the artisan trade was conducted behind closed doors, with no enticing shop window and certainly nothing as crass as a price tag. The common man was intimidated by this aura of ‘free to those who can afford it, very expensive to those who cannot’. Thus, lifeless off-the-peg suits prevailed over and above fear of the cost and code of Saville Row.
The British man had fallen out of love with tailoring. Following the financial crisis of 2008 two former city bankers James Sleater and Ian Meiers embarked on a mission to reinvigorate this industry so steeped in tradition – Cad and the Dandy was born.
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