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Receive press releases from By Email RSS Feeds: Helps Marketers Find the Right Twitter Success Metric

Using the wrong success metric at Twitter will end only in disappointment. Using the right metric will help you set the right expectations and this will greatly influence your overall success with Twitter. has written a guide that will help you do this.

Bellevue, WA, April 04, 2012 --( Ever since Twitter got launched, a lot of shady marketers have been hyping it up as some sort of miracle marketing tool. Nothing could be further from the truth. The truth of the matter that its overall value and its effectiveness totally depends on how you use it and how it fits to your overall goals. If your goals do not fit in with the marketing tactics that you use on Twitter, you are going to fail. If you set your expectations based on the wrong goals, you are also going to fail and get disappointed.

The key to success

The bottom line is that Twitter is many things to many people. The key to success at Twitter is to get a clear idea of what your overall marketing goals are and how it fits into the differing faces of Twitter. Doing so allows you to set the proper expectations., the internet's leading authority site on consumer and technology reviews and guides, has issued a marketer's guide for Twitter. The guide is located at

Unlock Twitter's potential

"Twitter is a very powerful tool just like a chain saw and just like a chain saw it can easily be abused, the results can be quite bad," said Oliver Thompson, media relations officer for Indeed, if you use Twitter to pursue the wrong goals and following your wrong expectations, you are just setting yourself up for a lot of disappointment and frustration.

The proper way to use Twitter is to take several steps back and look at what it is that you are trying to achieve with Twitter. Take it step by step.'s guide for Twitter marketers takes a step by step, backwards to front approach to analyzing Twitter's success. The problem is many marketers are using the wrong success metrics in their dealings with Twitter. Most are walking away quite frustrated and angry. It does not have to end this way. Twitter is a very powerful tool and people are making quite a lot of money using Twitter the proper way. What is the proper way? It all depends on what your business is and what your objectives are.

You have to follow the steps at's guide to get a clear idea of what tactics to pursue, what goals to shoot for and what metrics to use in seeing if you are achieving your goals. Only by using a holistic method of interlocking expectations, goals and success metrics can marketers fully unlock the true potential of Twitter for their marketing campaigns.


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