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B2B Soft’s Wireless Standard a Hit at 2012 Verizon Wireless Indirect Symposium in Philadelphia, PA

Integrations with Carrier Services and Value Added Products Add Up to Value with the Wireless Standard Retail Management Platform

New York, NY, May 04, 2012 --( B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce its participation at the 2012 Verizon Wireless Indirect Symposium in Philadelphia, PA on May 3rd. Over 350 Verizon sales, marketing and management personnel along with some 50 plus regional Verizon wireless dealers and a spate of industry vendors converged on the Loew’s Philadelphia Hotel for the event. The Symposium brought Verizon’s national retail and local agent teams together to review the current state of the wireless industry, learn about new sales and marketing tools, and see the latest apps, solutions and equipment available at the Vendor Expo.

As a Verizon valued vendor, B2B Soft was invited to participate in the Vendor Expo and to give a presentation showcasing the latest features found in its innovative retail management platform, Wireless Standard. B2B Soft’s Wireless Standard, the industryʼs premier Retail Management Platform, is now used by over 4,500 retailers nationwide. The modular and customizable system is helping Verizon dealers offer a superior customer service experience by making everything from handset selection to device protection a breeze, while streamlining and automating the inventory and reconciliation processes. It’s the platform of choice for Celluphone, Verizon's largest master dealer with over 2,000 retail locations.

Expressly designed to help retailers easily handle rapid changes in inventory and offer a wide variety of products and services all from a central point-of-sale, Wireless Standard provides an integrated solution that brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to streamlined POS as well as powerful reporting and inventory management.

Wireless Standard’s range of business functions simplifies the intricacies of wireless retail, freeing dealers to spend more time better serving their customers. It features integration with Verizon’s Eroes activation portal, for seamless and instant carrier activations and completely accurate commission reconciliations, eliminating any risk of human error during the process.

Wireless Standard’s intuitive phone finder lets sales staff find any product by manufacturer, price, shape, style, features, even by image, in the blink of an eye. Integrations with Global Warranty Group, ProtectCell and eSecuritel help dealers ensure their customer’s loyalty with speedy access to device insurance and protection plans.

“We really enjoyed attending the Symposium,” says Alex Kogan, B2B Soft’s Director of Sales. “Wireless Standard’s commission reconciliation and marketing modules were a hit with dealers. It’s very clear the difference that a well integrated platform, with instant access to store data and automated inventory and reconciliation can have on their performance and bottom line.”

"As the nation’s largest and fastest network, Verizon’s rapid growth poses challenges for dealers who need to keep pace with the surge in subscribers and an ever expanding device roster,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “Verizon dealers know they can rely on Wireless Standard to get things done simply, fast and reliably.”

B2B Soft will be presenting an array of innovative end to end wireless retail solutions at the International CTIA Wireless 2012 Expo in New Orleans, LA, May 8-10. Booth #1045.

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 93.0 million retail customers, including 88.0 million retail postpaid customers. Headquartered in Basking Ridge, N.J., with 80,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone. For more information, visit
Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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