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B2B Soft Presenting an Array of Innovative End to End Wireless Retail Solutions at International CTIA Wireless 2012

B2B Soft and Wireless Standard Expanding the Scope and Profitability of Wireless Retail

New York, NY, May 08, 2012 --( New Orleans will be the wireless hot spot this week as the International CTIA Wireless trade show kicks into gear at the Ernest L. Morial Convention Center in New Orleans, LA, from May 8-10. The premier event for the wireless communications industry is set to bring together more than 1,000 exhibitors and 40,000 attendees from around the globe for three days of intense business, comprehensive learning and unparalleled networking.

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it will be exhibiting at CTIA in booth #1045 in the Retail Zone of the exhibit floor. B2B Soft will be showcasing Wireless Standard, the industry’s premiere Retail Management Platform, adopted by more than 4,500 wireless dealers to help them run their businesses more efficiently, effectively and more profitably.

Wireless Standard’s comprehensive platform assists wireless retailers in their daily operations—from seamless Point-of-Sale transactions, store operations, merchandising, inventory control, loss prevention, resource management and payment solutions to business intelligence. The modular platform is customizable and scalable to meet the needs of businesses of any size. Strong analytics and realtime reporting lets dealers monitor, track, report, and respond to everything, from inventory to commissions, quickly and easily.

Wireless Standard’s innovative partner integrations enable carriers and their dealers to provide additional and improved services that mobile consumers desire. New payment processing integration API’s with Qpay and TIO Networks gives retailers another way to provide their customers with enhanced and expanded service while generating additional revenue. They offer wireless dealers a faster, easier, and more accurate way to process payments for their customers at the point of sale, reducing fraud and minimizing errors.

Integrations with eSecuritel, Protect Cell, and Global Warranty Group provide access to handset and device protection programs that insure customers’ investments and ensure their piece of mind.

B2B Soft will also be highlighting a number of innovative end to end solutions. B2B Soft and partner Cycle30 provide carriers and their agents with a true turnkey order-to-cash platform. Wireless Standard is fully integrated with Cycle30's billing engine for wireless, cable and machine-to-machine services. Handling everything from the start of customer interaction all the way through to invoicing, reconciliation, collection, and commission tracking, the platform helps provide faster, more accurate, and better targeted customer service, for a better customer experience and with it customer loyalty and profits.

The platform has proven successful for Alaska’s GCI, one of the nation’s premier integrated telecommunication providers. Tying all of GCI’s offerings together will result in increased efficiency in sales, customer, and inventory management, helping it better compete as all of its stores work off one central system.

New in-store payment kiosks deployed by B2B Soft and Cycle30 and integrated with the Wireless Standard retail management platform provide customers at GCI wireless retail locations added convenience, quick access to bill payment services and an enhanced customer service experience. The kiosks extend the Wireless Standard Point-Of-Sale system by offering customers a self-service option to pay bills using cash or checks, with the same signature-capture device used in the point-of-sale terminal for credit & debit cards.

“We’ve made great strides in 2012 with the successful deployment of in-store payment kiosks at GCI and the release of our Qpay and TIO payment API’s,” says Gary Khabinski, B2B Soft CEO. “We continue to create innovative and effective end to end solutions for the wireless industry, and we’re looking forward to CTIA. We’re excited to work with carriers and dealers to develop solutions for wireless retail that improve store efficiency and profitability while expanding the scope of the customer experience.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About CTIA
CTIA–The Wireless Association® ( is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit
Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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