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B2B Soft’s Wireless Standard Now Integrated with ProtectCell’s Wireless Protection Services

Integration Provides Wireless Dealers with Instant Access to Leading Protection Services Ensuring Enhanced Customer Service and Satisfaction

New York, NY, May 07, 2012 --( B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce the integration of its Wireless Standard retail management platform with ProtectCell’s suite of wireless protection services. The integration gives wireless dealers instant access to the full range of ProtectCell’s coverage services, helping them offer customers enhanced service as well as peace of mind when it comes to their wireless devices.

ProtectCell coverage goes beyond insuring 2,800 plus mobile devices including iPhones and Android-powered devices, BlackBerrys, Windows phones as well as Symbian and J2ME devices from loss, theft, and damage with lightning fast replacement. The company’s services include safeguarding everything that accompanies the equipment, from sensitive financial and personal ID’s to digital data. Customers whose devices are lost or stolen can lock and locate their devices as well as wipe them clean of data. Additionally they can back up their contacts and other information so they can restore it or move to another device. Identity theft consultation and restoration services are also available.

B2B Soft’s Wireless Standard is the industryʼs premier Retail Management Platform and is now deployed in over 4,500 retail stores across North America. Wireless Standard’s range of business functions include customer management, service fulfillment, billing and revenue management, service assurance, integrations, inventory management and business intelligence tools. All stack up to give dealers a comprehensive point of sale solution that simplifies the intricacies of wireless retail and frees them up to spend more time better serving their customers.

“Consumers are using their mobile devices for almost everything these days, whether it’s for online banking, making mobile payments, comparative shopping, enjoying media, or just generally conducting their business,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “Device protection not only makes sense but is really a necessity given how instrumental they now are in daily life and the amount of sensitive information we store on them.”

“ProtectCell integration with Wireless Standard is beneficial for consumers and for wireless dealers alike,” says Scott McLaren, ProtectCell President and Chief Marketing Officer. “Not only do our services encourage customer loyalty thanks to ProtectCell’s unique offering and high rate of customer satisfaction, but dealers can earn additional revenue without having to stock anything.”

“Providing exceptional customer service is essential for wireless dealers to stay competitive and successful, and wireless lifestyle protection is an extremely valuable service for dealers to provide their customers,” says Gary Khabinski, B2B Soft CEO. “Ensuring they’re happy and secure in their device purchase and usage as well as in the fact that if there’s a problem they’ll have a fast, worry and hassle-free replacement is an important part of the customer service experience. Wireless Standard’s ProtectCell integration gives dealers an opportunity to earn additional revenue as well as customer loyalty without the headaches of insurance administration. Now that’s priceless.”

B2B Soft will be presenting an array of innovative end to end wireless retail solutions at the International CTIA Wireless 2012 Expo in New Orleans, LA, May 8-10. Booth #1045.

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

About ProtectCell
ProtectCell safeguards consumers’ wireless lifestyles by offering valuable benefits and protection compared to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCell continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers. For more information, please visit
Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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