Manchester, United Kingdom, June 07, 2007 --(PR.com
)-- Anti-dieting campaigner, Malcolm Evans, has been awarded academic funding to research why the West's dieting obsession continues to grow whilst dieting itself is increasingly attacked as an ineffective means of lasting weight control.
The three year project at Manchester Metropolitan University will consider dieting from a community psychology perspective, seeking to help develop the substantial societal mind shifts regarding food, eating and body image which Evans believes are necessary to break the grip of fad dieting.
Founder of the non-profit research charity, The Weight Foundation, his investigations to date indicate that dieting comes in various and pervasive forms, trapping many within a never ending cycle of food worries.
Alongside the development of new insights to frame lasting interventions, he is testing his theories of a typology of dieting surrounding issues of constant self-denial and socio-cultural imperatives to stay permanently on the dieting roller coaster.
Evans will shortly be issuing a call for participants in the fresh study, which will seek to develop detailed narratives over time to reveal the true drivers behind our fixations with short-term crash dieting and rejections of longer-term moderation.