Beeline and Pacific Media Ltd. to Sponsor Zamza Concert in Russia

New York, NY, June 08, 2007 --( Beeline, the premier mobility solutions provider in the Russian region, is co-sponsoring, along with Pacific Media, the 'Zamza live in Concert' show. The show will take place at the City Of Ponds outdoor area in the center of Khabarovsk, Russia on Thursday, June 12th, 2007.

Beeline has also launched a promotion whereby 1,500 to 3,000 Zamza fans will get to see Zamza in person free, for this anniversary event.

During this very special show located in Eastern Russia, Zamza's lucky die-hard fans will hear them perform all of their songs hitting radio this month. They include Flyin’ Away', 'Teddy Bear', Somethin’ Bout Love', and 'Use Your Chance' - are all singles from their latest album, 'Turn To You'.

Zamza is now becoming one of the most successful music performers in the world. Their two singles are being worked to Top Forty and Electronics formats at Radio. They have digital sales and digital promotions being set up in more than 30 countries.

The concert in Russia is expected to attract a sizeable audience from around the Eastern Russian area as well as various other parts of Russia.

Beeline is the fastest growing retail brand in Russia, with its strategy of continuously expanding its operations across the region. Beeline has adopted a two-folded approach for its plans in that region by focusing on both its retail outlets and product portfolio expansion. The company is broadening its product line and expanding its brand name by placing greater emphasis on its concept of 'Mobility' to customers. Promoting events like the Zamza show on June 12th gives the company the opportunity to showcase a range of devices to work with to mobile phones.

Announcing Beeline's event, the Managing Director of Beeline had the idea to produce the Zamza concert which perfectly compliments Beeline's brand image. Zamza is considered one of the top new pop alternative acts in the world, and Beeline has built a reputation over the years as a brand that symbolizes youth and vibrancy. Further, the company believes that music is one of the best ways to connect with youngsters to create top of the mind recall. Being associated with an up and coming act like the band Zamza assures tremendous brand mileage for Beeline. Considering the bands international appeal, huge fan following across Russia, and the United States shows and music conferences, this is the perfect time for a promotion of this nature.

Zamza’s new CD hits retail stores all over the world on July 10th through Sunset Records. "This is the perfect record release party for the ‘Turn To You’ CD,” says Don Lichterman, the head of Sunset Records. "We are working two songs to Top 40 and we are also working two other songs to the electronic format," Lichterman says about his work ahead of the Sunset label this month. Zamza’s ‘Turn To You’ marks the first worldwide release at Sunset Records in its less than two years since starting the label. "I have the SSM Licensing division and the eSunset digital division working like machines,” Lichterman continues, “It is now time to get the main label working like a machine by introducing Zamza to the rest of the world.”

About Sunset Records (SRG):
A privately owned Don Lichterman company, Sunset Records Group (SRG) is a fast growing Independent Record Label and Independent Distribution Company. The company has four major divisions, the Sunset Records Group of Distributed labels, the Sunset Strategic Marketing & Licensing Division, the Sunset-Digital Distribution Division and the Sunset-Filmed Entertainment Division. All corporate information and all information about the Sunset Group of Entertainment and media Companies are available online at

Sunset Records Group (SRG)
Jennifer Billings