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Advantage Ad Agency Software and AnchorOps Announce Partnership on Media Reconciliation and Ad Agency Process Audits

This unique partnership is an industry software and services collaboration event that will allow ad agencies to maximize existing platform investments, increase workflow efficiencies and streamline ad agency operations.

Charlotte, NC, June 03, 2012 --( AnchorOps and Advantage Software announced a joint partnership today that addresses two significant needs among advertising and media agencies: workflow efficiency improvements and reducing labor intensive work through outsourcing.

With the emergence of Advantage’s blue ad agency software release, agencies now have an even more powerful workflow solution that will streamline processes, and tighten communication internally and with clients.

“AnchorOps’ Agency Process Audits are an ideal complement to Advantage blue, and many of our customers will benefit from AnchorOps expertise in agency process and their knowledge of our product features,” said Ellen Coulter, President of The Advantage Software Company.

“Our team will help agencies maximize their investment in the Advantage ad agency software platform through workflow audits and consulting while taking other elements of the agency ecosystem into consideration such as CRM, HR and extranet solutions," said David Frogel, President with AnchorOps. "The goal is to make all of the agencies' solutions work in concert with each other.”

AnchorOps also offers outsourced media reconciliation to all Advantage Software customers. "Moving media reconciliation outside of the agency lowers agency costs and increases output consistency," said Coulter.

AnchorOps combines industry best practices with individual client reconciliation needs to create a “rule book” from which its analyst’s process all invoices. “Our team will process 90% of all invoices through a proven rules-based approach which dramatically reduces the time it takes to resolve discrepancies, eliminates unnecessary involvement from media buyers and, in many cases, improves cash flow,” said Frogel.

About AnchorOps
AnchorOps is the advertising and media industry’s only professional services resource dedicated to streamlining agencies, accelerating media deliverables, improving workflow and ultimately strengthening profit margins. AnchorOps delivers a comprehensive set of solutions through its four services offerings: outsourced reconciliation, digital trafficking, agency workflow, and software development. More information about AnchorOps can be found at

About The Advantage Software Company
The Advantage Software Company is the leading provider of advertising workflow automation and media buying tools for advertising agencies and in-house marketing departments. For over 30 years Advantage has led the industry with a wide range of solutions including browser-based solutions that accommodate both PC and Mac workstations. Advantage has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation.
Contact Information
Advantage Software Company
Ellen Coulter
800-841-2078 x414

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