B2B Soft Adding to Cricket’s Customer Revolution Vision at Cricket 2012 South Area Premier Dealer Conference

Cricket Dealers Eye Wireless Standard’s Value Added Product Integrations for Providing an Enhanced Customer Service Experience

New York, NY, June 13, 2012 --(PR.com)-- B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular industry, is pleased to announce its participation at the Cricket 2012 South Area Premier Dealer Conference at the Toyota Center in Houston, TX on June 13th and 14th. Select South Area premier dealers and associated managers together with Cricket corporate leadership as well as the general managers, sales directors and marketing managers that comprise Cricket’s field leadership are scheduled to attend the conference and trade show.

Close to 100 principal dealers are expected to gather to discuss Cricket’s vision for 2012 and the carrier’s key initiatives for the remainder of the year. Cricket continues to revolutionize wireless in 2012, moving ahead with LTE migration, doubling its Muve Music catalog, adding a quarter of a million new customers, and preparing to introduce new pricing plans as well as a leap into the mobile payment space.

As a Cricket valued vendor, B2B Soft will participate in the conference trade show, hosting a booth and showcasing the latest features found in its innovative retail management platform, Wireless Standard. Wireless Standard is helping Cricket dealers revolutionize wireless with a comprehensive point of sale solution that simplifies the intricacies of wireless retail and frees them up to spend more time better serving their customers.

More than 4,500 wireless retailers to date rely on Wireless Standard to run their operations because it allows them to manage every aspect of their businesses, efficiently and effectively. The modular and customizable system is helping wireless dealers offer a superior customer service experience by making everything from handset selection to device protection a breeze. The platform streamlines the sales and activation process and automates inventory and reconciliations. Integration with Cricket’s CID portal assures instant and completely accurate carrier activations.

Strong analytics and realtime reporting lets dealers monitor, track, report, and respond to everything, from inventory to commissions, quickly and easily. And easy access to value added products like in store bill payment services are finding favor with both dealers and customers. Wireless Standard’s new Qpay and TIO bill pay integrations offer a faster, easier, and more accurate way for Cricket dealers to process bill payments for their customers at the point of sale. Customers enjoy the convenience and ease of making walk-in bill payments while dealers earn additional revenue as well as their satisfied customers’ loyalty.

“Mobile innovation is creating a wealth of products and services for wireless customers,” says Gary Khabinski, B2B Soft CEO. “Wireless Standard makes it simple and profitable for retailers to offer them instantly, at the point of sale. An enhanced customer experience continues to drive innovation in wireless retail, and wireless dealers can rely on B2B Soft to find new and innovative solutions that will help grow their businesses as well as their bottom lines.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com
B2B Soft
Don Rossi
att: Wireless Standard POS