B2B Soft Showcasing Wireless Standard at AT&T’s 5th Annual EXCELLerate ’12 Northeastern Regional Dealer Conference

Wireless Retailers Excel with Wireless Standard’s Channel Specific Integrations for an Excellent and Enhanced Customer Experience

New York, NY, June 25, 2012 --(PR.com)-- B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular industry, is pleased to announce its participation at this summer’s AT&T Northeastern Regional Dealer Conference. More than 150 area dealer principals along with 20-plus vendor sponsors and leadership teams from AT&T’s regional and corporate headquarters are set to converge on Boston’s Seaport Hotel, June 25th and 26th for AT&T’s EXCELLerate ’12 event.

AT&T continues to excel while accelerating its 4G LTE rollout with customers in Nashville, Lawrenceburg, and Cleveland the newest to have access to the latest generation of wireless network technology. New York’s Rucker Park is the most recent addition to its WiFi in the Parks initiative that now offers free network connections in 22 of that city’s parks, and AT&T will be adding the new Xperia, Sony’s first 4G LTE smartphone with high end and hi def features, to its device lineup.

As an AT&T valued vendor, B2B Soft will be on hand to meet with AT&T’s wireless agents to showcase its flagship product, Wireless Standard. Integration and innovation have made Wireless Standard the industry’s premiere Retail Management Platform that over 4,500 wireless wireless dealers rely on for success. The system offers one-step integration with AT&T Wireless and their partners, providing a point of sale process that’s smooth, reliable and fast.

Integrated transactions increase profits and drive down costs by providing accurate reconciliations, minimizing fraud, and freeing up sales agents to spend more time better serving customers. Faster, streamlined Point-Of-Sale transactions result in happier customers and an overall better customer experience.

Integration with AT&T enables agents to instantly download vital information concerning phone features, rate plans, IMEI’s, SIM cards, mobile numbers, add-ons, and specs, directly at the point of sale during phone activation. Wireless Standard’s centralized system provides dealers with strong analytics and realtime reporting so they can monitor, track, report, and respond to everything, from inventory and sales, to commissions, quickly and easily.

The platform also features other AT&T specific integrations that help make the sales process a breeze for both customers and dealers. Wireless Standard’s automated bill payment system via AT&T partner TIO Networks ensures accurate and efficient billing. TIO processes payments for a variety of wireless, cable and utility billers with a network that covers approximately 22,000 third party retail locations in Circle K, ExxonMobil, HEB, Walgreens, ACE Cash Express. It offers mobile phone payments via iPhone OS devices as well as Android compatible handsets.

“Integration continues to drive the innovations which are bringing new products and services to the wireless experience,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “Wireless Standard’s innovative integrations with carriers and related services make it simple and profitable for dealers to offer them at the point of sale for a speedy and better customer experience. We’re looking forward to the AT&T Regional Conference and to connecting with dealers and channel partners so we can continue to bring out new features and integrations that are effective and profitable for them.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com
B2B Soft
Don Rossi
att: Wireless Standard POS