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Cheer Channel Inc. Moves to Cable Television in Joint Venture with Simply Me TV

Cheer Channel Becomes Exclusive Content Provider of Cheer-Related Programming

Austin, TX, July 20, 2012 --( Cheer Channel Inc., (CCI), the industry's leading digital entertainment and news network devoted entirely to cheerleaders, dancers and their millions of fans worldwide has reached an agreement with content distribution giant, Simply Me TV to provide ad-supported premium content via satellite, VOD, cable, PPV, and mobile. CCI will unveil a slate of original, scripted programming, reality shows, mini-series, lifestyle and entertainment shows, television specials, and a variety of cheer and dance events.

CCI's programming will become available in September 2012 on the #1 Dish Satellite Network, Comcast Cable, Omniverse TV, NBC Broadcast and Digital affiliates, Simplyme Mobile, Roku, Boxee, Mobitv and numerous mobile providers and devices with an audience reach of more than 75 million households.

"It has been our vision since the launch of Cheer Channel 2 1/2 years ago, that we be able to expand our network brand and unique content to reach millions of tween and teens girls and boys who not only participate in the sport but also to entice outsiders as what this sport is about and how to get involved. For the industry, our network offers an affordable solution to showcase cheerleading and dance while giving viewers 24-7 access which makes this an important milestone for this industry," said Cindy Villarreal, Founder and CEO of CCI. "This also allows us to build out our programming as a channel for the industry."

"I am very excited to have the Cheer Channel and its distinguished team of executives and producers join us as a premium content channel targeting tween and teens, said Krystol Cameron, CEO of Simply Me TV, which distributes media over cable, satellite-to-home, IPTV, mobile and TV in the United States. " prides itself on the ability to provide content, which has been launched online as a means to discover consumer interest, such as the success around Secret Diary of an American Cheerleader, and use those results to deliver programming over affiliate distribution relationships nationwide." Added Cameron, "There is no doubt that cheerleading and dance are a part of American pop culture that draw record fans in the millions from 'Bring It On' to "Dancing with the Stars."

Lance H. Robbins, president CCI and the recently formed CCI digital studios stated, "While our recent success with the dramatic web-series, 'Secret Diary of an American Cheerleader' received more than 400,000 views in five weeks on YouTube and over 160,000 new followers on the shows social pages, it is even more exciting for our advertisers and our industry partners to grow along with our channel as we expand our already large, growing and loyal fan base."

For more information on programming opportunities, time blocks and/or advertising rates, contact or contact the office at 818-644-1081.

About Simply Me TV, a privately held company based in New Milford, CT is an online interactive TV network that provides consumers with free, subscription-based, pay per view and on-demand programming featuring original and targeted shows with a spin on providing in sequence psychographic engine for advertisers. Simplyme has vertically integrated its programming and developed infrastructure around such for mobile, web, cable and tertiary platforms. Its uniqueness resides in its superior ability to deliver programming in an interactive, non-intrusive way. The network is also one of the largest interactive TV network in the world. For more information on Simplyme, please contact us at or view us at

About Cheer Channel Inc.
CCI, a privately held corporation with offices in Texas and California, serves as the premier destination for the millions of athletes and fans of the spirit industry. An interactive, multi-digital and TV platform destination, CCI provides the latest emerging media technology offering spirit audience’s mulit-branded entertainment. CCI provides access to spirited news, fashion, reality programming, events and to be part of original content through branded entertainment. For more information on Cheer Channel, contact or go to
Contact Information
Proformance Sports Marketing & Entertainment, LLC.
Cindy Villareal

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