The 2112 Group Partners with MarketBridge to Deliver
RevenueEngines™ Collaborative Channel Marketing to the IT Marketplace

Port Washington, NY, August 03, 2012 --( The 2112 Group, a premium provider of strategic channel intelligence and support services, has announced a partnership with MarketBridge to offer digital channel marketing solutions to IT vendors looking to their enable partners with integrated social media, digital marketing, and lead development programs.

The 2112 Group will become a preferred partner for MarketBridge’s RevenueEngines™ solution, a managed Marketing-as-a-Service (MaaS) solution that integrates best-of-breed social media, digital marketing, and content management technologies to accelerate channel adoption of new cloud-based marketing and sales technologies. RevenueEngines™ offers vendors a single technology-enabled marketing platform to help channel partners generate, qualify, and prioritize leads; collaboratively close deals; and maintain loyal customer relationships throughout multiyear managed service contracts.

“IT buying behavior is materially changing, compelling IT vendors and solution providers to evolve their marketing methods,” says Lawrence M. Walsh, president and CEO of The 2112 Group. “As the market shifts to automated and managed services, buyers are giving more attention to online engagement through social media, independent analysis, digital content, and multifaceted e-commerce. This trend is making vendors and solution providers rethink how they collaborate in reach and service their mutual customers.”

MarketBridge CEO Tim Furey asserts, “Our research suggest many channel partners lack the resources and specialty expertise to build and manage technology-enabled social and digital marketing programs. RevenueEngines™ allows global vendors to provide their channel partners with a turnkey Marketing-as-a-Service program that creates, nurtures, and funnels qualified digital leads into a partner’s sales team.”

Adds Furey, “2112’s deep understanding of the IT channel coupled with their own innovative use of new social and digital media tools have made them a rapidly emerging leader in the IT channel space.”

To help vendors and their channel partners accelerate marketing technology adoption to drive revenue growth and customer retention, The 2112 Group and MarketBridge will also conduct joint, ongoing market research and new content creation for 2112’s Channelnomics blog (, the leading thought-leadership source on strategic trends and best practices in the channel.

To learn more about The 2112 Group and MarketBridge’s RevenueEngines™ solution, contact Teresa Valera at or 347.770.2141.

About The 2112 Group
The 2112 Group ( is professional services firm supporting the technology industry in channel strategy, development and partner communications. The 2112 Group works with IT vendors, carriers, distributors and solution providers in identifying and overcoming obstacles to business success in technology sales, marketing and indirect channels. The 2112 Group’s services include business strategy development, market research, custom content, managed blogs, partner relationship mediation, and technology and analytical services. The 2112 Group publishes the channel strategy blog Channelnomics ( Follow 2112 on Twitter at

About MarketBridge
MarketBridge ( is a leading global provider of technology-enabled sales and marketing solutions for Fortune 1000s and emerging-growth companies. The firm offers three primary solution methodologies: MarketBlueprint, RevenueEngines and DemandAnalytics. Over the past 10 years, MarketBridge has completed over 1,000 separate engagements for 18 of the world's top 50 brands and many emerging-growth companies. MarketBridge works closely with CEOs and their senior marketing and sales leaders to solve their toughest business challenges and create scalable, sustainable competitive advantage. Follow them on Twitter at
The 2112 Group
Ginger Stevenson