Reverse Mortgage Lenders Direct Targets Online Growth Through Acquisition of

Acquisition of - Reverse Mortgage Lenders Direct acquires competitor for an undisclosed sum which will allow the company to continue its online growth to become the most visited reverse mortgage website for seniors. With a strong position in tier 1 term rankings, Reverse Mortgage Lenders Direct is acquiring competitors to grab a larger online equity/market share in 2012.

Fort Lauderdale, FL, August 22, 2012 --( is a leading reverse mortgage website which provides unbiased information about reverse mortgages as well as easy access to competitive quotes for seniors interested in the HECM program.

Today Reverse Mortgage Lenders Direct is announcing the acquisition of Purchasing this organically ranked website will allow them to get better coverage for the term reverse mortgage cons. They believe this is an extremely important term to cover as it is usually those seniors who are at the early stages of research (of the reverse mortgage program) whom are concerned about the possible cons/myths about the program. It is important that we inform these seniors correctly so they are properly educated about the program (the negatives and all). They will therefore be able to make a decision based on true facts knowing the disadvantage of a reverse mortgage.

There is currently an ongoing debate regarding internet leads versus TV leads. Whilst their opinion may be biased, they believe that lenders should not have to choose one over the other right now. TV will continue to play a key role in lead generation for the next few years, however they do predict that there will be many barriers in this channel and ultimately the internet will be a more viable place long term for lead generation. They have been investing in their online strategies over the last year and will continue to do so with the intentions of becoming the most visited site on the topic of reverse mortgages.

“We are committed to providing seniors with tools and information they need in order to fully analyze the pros/cons of the reverse mortgage. The takeover of fits right in line with our portfolio of 200+ reverse mortgage websites. We use these sites to educate seniors on the HECM program whilst also providing an easy option for seniors to quickly receive a competitive quote.” Michael BenHayon - President/CEO.

Reverse mortgage cons is a popular search phrase online by seniors who want the reassurance of knowing all the reverse mortgage pros and cons. With their editorial team they will provide seniors with free information which can help make their decision easier by knowing how the program works, both positives and negatives.

Reverse Mortgage Lenders Direct is building a consumer facing brand/website which provides free unbiased information regarding the HECM reverse mortgage along with a free competitive quotes from top lenders around the the country. The only thing that is required from the seniors is for them to fill out one simple form - they can also help seniors through their toll free helpline 877 700 0534.
Reverse Mortgage Lenders Direct
Chris Stevens