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Cheer Channel's Hit Web-Series, Secret Diary of an American Cheerleader Reaches 600,000 Views

Cheer Channel's hit web-series, Secret Diary wrapped up Season 1 in July and has raked in over 600,000 total views on the 6 episodes and special features videos on YouTube. Season 2 is set to debut this fall on the Cheer Channel YouTube and on the #1 DISH Network and cable television.

Austin, TX, August 30, 2012 --( Cheer Channel Inc.’s original scripted drama “Secret Diary of an American Cheerleader” hit a milestone mark this week, breaking into 600,000 total views on the Secret Diary YouTube channel. Episode 1 – “A Girl’s Gotta Cheer” aired on May 28 and had nearly 20,000 views in the first 3 days. Five more episodes followed weekly as viewership continued to grow. The sixth and final episode of Season 1 aired on July 2, and had broken through to 400,000 views.

“As the first ever original scripted programming targeted to cheerleaders, nobody one could have predicted the tremendous success we had both in viewership and advertiser support,” said Lance H. Robbins, Executive Producer and President of CCI. Aside from the viewership milestone, Secret Diary increased its fan base to more than 200,000 fans and followers on its social media sites.

With Season 2 of the web series in development and a slate of additional reality and scripted programming scheduled to roll out over this coming cheer season, Cheer Channel has high expectations for increasing its dominance across all platforms. This is attributed to CCI’s recent distribution deals with FilmON, and SimplyMe for television broadcast.

CCI's programming will now be available in September 2012 on the #1 Dish Satellite Network, Comcast Cable, Omniverse TV, NBC Broadcast and Digital affiliates, Roku, Boxee, Zoo Mobile, Time Warner, with a reach of more than 55 million households. Secret Diary fans will now have unlimited access to SECRET DIARY, special events, competitions, weekly shows, and movies online, on television, and on their mobile devices.

For more information regarding programming opportunities, time blocks, and/or advertising rates, contact or contact the office at (512) 754-7914.

About Cheer Channel Inc.
CCI, a privately held corporation with offices in Texas and California, serves as the premier destination for the millions of athletes and fans of the spirit industry. An interactive, multi-digital and TV platform destination, CCI provides the latest emerging media technology offering spirit audiences multi-branded entertainment. CCI provides access to spirited news, fashion, reality programming, events and to be part of original content through branded entertainment. For more information on Cheer Channel, contact or go to
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Proformance Sports Marketing & Entertainment, LLC.
Cindy Villareal

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