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B2B Soft’s Wireless Standard Now the Business Management Platform of Choice for 51 More Wireless Retail Locations Nationwide

Multi-store Capability and Integrated Transactions Increase Productivity and Profits for Retailers

New York, NY, September 06, 2012 --( B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that its Wireless Standard retail management platform is now powering 51 additional Wireless retail locations across the nation. Wireless Standard, the industry’s premier Point-of-Sale platform, is deployed in over 4,500 stores for successful business management.

Wireless Express of Arizona, Beautiful Sun in New Mexico, Citywide Wireless of Ohio and Pennsylvania, and All Star Wireless USA in Chicago, Illinois have all chosen B2B Soft’s Wireless Standard to run their retail operations for much the same reason: with it they can successfully and effectively manage every aspect of their wireless businesses.

Expressly designed to help retailers easily handle rapid changes in inventory and offer a wide variety of products and services all from a central point-of-sale, Wireless Standard provides an integrated solution that brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to a streamlined POS as well as powerful reporting and inventory management.

The modular and customizable system is helping wireless dealers offer a superior customer service experience by making everything from handset selection to device protection a breeze. Wireless Standard provides dealers with automated inventory and reconciliations as well as seamless carrier activations and sales transactions.

Wireless Standard’s Qpay and TIO bill pay integrations offer a faster, easier, and more accurate way for wireless dealers to process bill payments for their customers at the point of sale. Easy access to value added products like in store bill payment services are finding favor with both dealers and customers. Customers enjoy the convenience and ease of making walk-in bill payments while dealers earn additional revenue as well as their satisfied customers’ loyalty.

Integration is the name of the game for All Star Wireless USA which has 16 stores in Chicago. “Our transaction times are much faster with Wireless Standard,” says Principal Operating Partner, Alex Rofail. “Integration with our carrier’s portal translates into instant and accurate activations and reconciliations. We never have to leave the system to process bill payments or credit card transactions. It’s all seamless and swift.”

Citywide Wireless, with 12 locations spread through Ohio and Pennsylvania, is running Wireless Standard to track inventory, multiple plans and commissions, and standardize sales transactions throughout its stores. “Being able to track our inventory, sales, and deliveries across all of our sites with Wireless Standard is saving us a lot of time and aggravation,” says Owner, Ashraf Salman. “We know where things are at any given time and always have the right inventory in the right location at the right time.”

The move to Wireless Standard was a simple one for Julio Guitierrez, Owner of New Mexico’s Beautiful Sun which sports 9 retail outlets. “Tracking carrier commissions and doing reconciliations is tedious and time consuming, taking time that’s always better spent with customers,” says Mr. Guitierrez. “Tracking Callidus reports with Wireless Standard is much faster and we’re no longer losing valuable time hunting down reconciliation discrepancies.”

“It all boils down to customer service,” says Frank Bagseh, Owner of Arizona’s Wireless Express which has 14 stores. “Satisfied customers add up to continued success and Wireless Standard has everything we need to give our customers the best service experience possible.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,500 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit
Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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