Spa Business Clinic Makes Its Debut in the Mid-West of the US

Union City, NJ, July 01, 2007 --(PR.com)-- One of the major missions of The Day Spa Association and the International Medical Spa Association is to provide business education. “Any industry whose owners and facilities come and go gets a bad reputation”, states Hannelore R. Leavy, Founder and Executive Director of the organizations. “We strive to provide our members and the industry with educational tools and information so that they will be successful from the start and can keep up with new trends and programs to continue to grow”.

The Spa Owners and Operators Business Clinic, created by Bentley International Inc., a tradeshow organizer, contracted with the DSA + IMSA to provide the first comprehensive spa business education for spa professionals to be held in the mid-west of the U.S. “All major trade shows and education seem to happen on either side of the continent”, says Shane O’Sheeran, Bentley’s executive show director. “We have decided to bring the education into a part of the country that has been neglected so far”.

The SOOBC will be held at the Donald E. Stephens Convention Center in Rosemont Illinois from August 14-16. Three days of intense education, presented by top educators and “hands-on” people in the “know-how”. What is unique at this educational venue, is that each of the three tracks is overseen by one facilitator throughout the three days, who assures that the entire track is consistent with the topics and each individual session is a building stone for the next one. At the end of each of the 3-day tracks, start-ups for instance will have a good knowledge of what it takes to create and run a spa; more seasoned spa professionals will get to know how to handle ongoing challenges and new programs that will enable them to run a smoother and leaner operation; and those who are interested in taking their spa to the next level will have the opportunity to examine the competitive marketplace and prepare for what the future holds in the day, resort, hotel, destination and medical/ wellness spa industry.

For more information about attending the Spa Owners & Operators “Business Clinic”, go to www.dayspaexpo.com or, phone 800-859-9247 or 702-893-9090. Registration, as well as information on accommodations is available on-line at the website listed here. The DSA/IMSA offers members a special registration discount. In order to be eligible registrants are urged to become members before arriving in Chicago, as onsite membership registration cannot be honored for this DSA/IMSA incentive.

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The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges. Further, DSA advocates members' businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry.

The International Medical Spa Association (IMSA) was formed in 2002 under the leadership of Hannelore Leavy, Executive Director of the Day Spa Association. The IMSA membership includes naturopathic and osteopathic physicians; dentists, internists, dermatologists and plastic surgeons; physical and massage therapists; spa owners, spa consultants, medical spa facility designers, product manufacturers, and product suppliers. The International medical Spa Association is dedicated to the promotion of excellence, innovation, and cooperation within the medical spa industry, and serves as the definitive resource for information regarding the growing medical spa industry and provides networking and mentoring opportunities for its members. For more information, please contact us at 201.865.2065 or visit our website at www.medicalspaassociation.org.

Contact: Hannelore R. Leavy
201-865-2065
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The International Medical Spa Association
Hannelore R. Leavy
201-865-2065
www.medicalspasassociation.org
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