Southern Sun Launches the New Look Sandton Sun

Southern Sun officially launched the new look Sandton Sun on July 1, 2007.

Johannesburg, South Africa, July 05, 2007 --(PR.com)-- Southern Sun officially launched the new look Sandton Sun on July 1, 2007. This hotel along with the magnificent Palazzo Montecasino and The InterContinental Sandton Towers Johannesburg form part of an extensive re-branding and modernisation programme that commenced in 2005, with the ultimate aim of owning brands rather than managing them and investing significantly in modernisation in line with consumer trends.

“Southern Sun is focused on meeting the demands of its current and prospective clients and through regular guest surveys and liaison with our partners have identified the areas where improvement and streamlining was required”, comments Southern Sun’s Managing Director, Helder Pereira.

“Southern Sun’s focus is to keep abreast of developments within the global and domestic tourism and hospitality industries and utilise this knowledge to the benefit of our clientele”, adds Pereira.

“Through the conversion of these landmark names we have reached a pinnacle in our re-branding exercise and we are confident that the innovation behind the process will attract more and more satisfied guests, ensuring a continued faith in our brand.”

The dazzling new Sandton Sun joins the Southern Sun Deluxe portfolio of hotels which now consists of: The Beverly Hills Hotel, The Palazzo Montecasino, The Sandton Sun and The two InterContinental hotels: The InterContinental Sandton Towers Johannesburg and The InterContinental Airport Sun. All other Southern Sun hotels serve different market segments to the Deluxe portfolio; such as the Southern Sun Hotels & Resorts within the Premier category, the new SunSquare hotel at Montecasino positioned as a trendy, hip new hotel for the upper tier of economy traveler, Garden Court hotels within the Economy segment, and StayEasy for the more value conscious traveller.

The Sandton Sun
Situated in the heart of the Central Business District of Sandton, Johannesburg and converted at a cost of R90 Million, the new look Sandton Sun will be focused on providing an individualised, unsurpassed experience in a 5-Star environment that is comfortable, luxurious and elegant. The basis of the design intent was to establish a fresh, international hotel with a contemporary, African undertone.

The brand new spa at The Sandton Sun also offers a completely unique experience, steeped in the values of the East. The peaceful environment has been designed to gently stir the senses, shifting the focus from external stresses to internal healing and relaxation through treatments that focus on the benefits of touch. Their signature treatment the “Sea Whisperer” offers a 70-minute, seamless blend of massage styles from around the world. The style is spacious, contemporary and chic, incorporating modern décor and private bathrooms in each treatment room, giving each guest that extra special feeling of privacy and comfort combined with luxury, mood, music and lighting.

Staff at the unbelievable new Sandton Sun look forward to welcoming guests and treating them to an unsurpassed hotel experience.

For more media information, please contact:
Website: http://www.southernsun.com
Bill Gallagher at Southern Sun Hotels on 011-510-7500 or billg@southernsun.com

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Southern Sun
Bill Gallagher
+27 (0)11 510 7500
www.southernsun.com
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