Johannesburg, South Africa, July 05, 2007 --(PR.com
)-- Southern Sun officially launched The InterContinental Sandton Towers Johannesburg on July 1, 2007 as an individual InterContinental branded hotel. This hotel along with the sumptuous new look Sandton Sun and the picturesque Palazzo Montecasino form part of an extensive re-branding and modernisation programme that commenced in 2005, with the ultimate aim of owning brands rather than managing them and investing significantly in modernisation in line with consumer trends.
“Southern Sun is focused on meeting the demands of its current and prospective clients and through regular guest surveys and liaison with our partners have identified the areas where improvement and streamlining was required”, comments Southern Sun’s Managing Director, Helder Pereira.
“Southern Sun’s focus is to keep abreast of developments within the global and domestic tourism and hospitality industries and utilise this knowledge to the benefit of our clientele”, adds Pereira. “Through the conversion of these landmark names we have reached a pinnacle in our re-branding exercise and we are confident that the innovation behind the process will attract more and more satisfied guests, ensuring a continued faith in our brand.”
The InterContinental Sandton Towers Johannesburg, previously the InterContinental Sandton Sun & Towers, joins the Southern Sun Deluxe portfolio of hotels which now consists of: The Beverly Hills Hotel, The Sandton Sun, The Palazzo Montecasino and The two InterContinental hotels: The InterContinental Sandton Towers Johannesburg and The InterContinental Airport Sun.
All other Southern Sun hotels serve different market segments to the Deluxe portfolio; such as the Southern Sun Hotels & Resorts within the Premier category, the new SunSquare hotel at Montecasino positioned as a trendy, hip new hotel for the upper tier of economy traveller, Garden Court hotels within the Economy segment, and StayEasy for the more value conscious traveller.
The InterContinental Sandton Towers Johannesburg
This luxurious InterContinental hotel, which towers high above Sandton's contemporary skyline, is a breathtaking combination of elegance and style. Previously part of the glamorous InterContinental Sandton Sun & Towers, The InterContinental Sandton Towers Johannesburg, will no doubt come into its own as an individual brand, boasting such milestones as the recent addition of celebrated Executive Chef Berno du Plessis. The Atrium restaurant wine list received an Award of Excellence from Diners Club in 2006 – the only five-star property in Johannesburg to qualify for this recognition – as well as the superior service and personalised attention associated with the renowned Club Floor.
Not only is the hotel linked to two of South Africa’s most exclusive shopping malls, Sandton City and Mandela Square, it is also right next to the spectacular Sandton Convention Centre, the largest convention centre in the country – making it the perfect accommodation offering for both business and leisure travellers to Johannesburg.
For more media information, please contact:
Bill Gallagher at Southern Sun Hotels on 011-510-7500 or firstname.lastname@example.org