Outskirts Press Announces Empowering Consumers with How-To-Torials, the Latest Highly-Anticipated Reference Book from Phoenix, AZ Author John Callahan

Phoenix, AZ, July 03, 2007 --(PR.com)-- Outskirts Press, Inc. has published Empowering Consumers With How-To-Torials: A Revealing Roadmap Through The Mortgage, Automobile and Real Estate Purchase Process by John Callahan, which is the author’s most recent book to date. The 7 x 10 Paperback in the Reference category is available worldwide on book retailer websites such as Amazon and Barnes & Noble for a suggested retail price of $39.95. The webpage at www.outskirtspress.com/EmpoweredConsumer was launched simultaneously with the book’s publication.

About the Book (Excerpts & Info)

Delivering brutal honesty, this important Handbook will shock you with the truth about how much money consumers lose each year going through the current Auto, Mortgage, and Real Estate processes. The numbers are staggering, as unsuspecting consumers are overcharged more than $2.9 billion in excessive fees and inflated mortgage commissions. Add to that over a billion from inflated real estate fees and hundreds of millions in excessive auto purchase commissions. All totaled, more than $24 billion annually is pulled from consumers’ pockets due to predatory mortgages, auto loans, payday loans, overdraft loans, excessive credit card debt, and tax refund loans.

See exactly how these companies are stealing your money, and learn easy to follow, How-To-Torials, for big savings. At the time this book first hit press, Americans had amassed $9 trillion in mortgage debt with 33% of that being in Adjustable Rate Mortgages. Foreclosures, and bankruptcies were rising at historic rates, and consumers were being forced into credit counseling. With an expected 43% of ARM loans resetting between 2006 and 2008... this book is right on time.

Millions of Americans need to know “how to” protect themselves from high fees and commissions, and it's all inside this book. Consumers now have valuable advice to use when buying a new automobile, buying or selling a home, or finding a loan.

Take back control and be more engaged in your auto, mortgage, or real estate transaction. By understanding the process, you can have more control. With control, you will save money.

The charts, graphs, and scripts provide a down-to-earth example of what used to be a very complex process that few understood. Now, everyone can learn the ins and outs of the three massive industries that, before John Callahan’s illuminating book, had an unfair advantage over consumers.

Deftly constructed at 168 pages, Empowering Consumers With How-To-Torials: A Revealing Roadmap Through The Mortgage, Automobile and Real Estate Purchase Process is being aggressively promoted to appropriate markets with a focus on the Reference category. With U.S. wholesale distribution through Ingram and Baker & Taylor, and pervasive online availability through Amazon, Barnes & Noble and elsewhere, Empowering Consumers With How-To-Torials meets consumer demand through both retail and library markets with a suggested retail price of $39.95.

Additionally, Empowering Consumers With How-To-Torials can be ordered by retailers or wholesalers for the maximum trade discount price set by the author in quantities of ten or more from the Outskirts Press wholesale online bookstore at www.outskirtspress.com/buybooks

ISBN: 9781598009712 Format: 7 x 10 Paperback SRP: $39.95

For more information or to contact the author, visit www.outskirtspress.com/EmpoweredConsumer

About the Author

John Callahan has over 20 years of experience in operations, marketing, and business development. In 1999, John was published in Entrepreneur Magazine, as a “Hot 100”, for building one of the Fastest Growing Small Businesses in America.

John has held executive roles for National mortgage and automotive firms, so his experience comes from direct knowledge of inside business principles. Time and again, John was troubled by what he saw at many firms. Having been schooled extensively in Deming’s philosophy of Total Quality Management (TQM) and process improvement, John knew there was a legitimate way to acquire and retain satisfied customers with a valid value proposition, but few would listen. If big business was going to keep stealing people’s money, John would take the facts to the consumers in an effort to empower them. So in 2006, the Empowered Consumer movement was born – resulting in the HowToTorial handbook and its website www.howtotorial.com.

There is no one more capable of educating consumers with the mortgage and auto transaction processes than John. It’s time everyone knows the facts behind the three most aggressive industries that have been stripping wealth from families by overcharging for fees and services. It's time people know the truth.

About Outskirts Press, Inc.

Outskirts Press offers turn-key, custom book publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books while retaining all their rights and full creative control. Available globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press, Inc. represents the future of book publishing, today.


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