B2B Soft’s Innovative Wireless Retail Solutions at the Competitive Carrier Association’s 20th Annual Convention

B2B Soft and Wireless Standard Expanding the Scope and Profitability of Wireless Retail with Customized End to End Solutions.

New York, NY, September 20, 2012 --(PR.com)-- B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it will be presenting an array of end to end wireless retail solutions at the Competitive Carriers Association’s 20th Annual Convention. Wireless carriers and their partners will be converging on the Wynn in Las Vegas, NV from September 23rd through 26th to find strategies for ensuring a competitive mobile ecosystem.

B2B Soft, exhibiting at booth #529, will be showcasing Wireless Standard, the industry’s premiere Retail Management Platform. Adopted by more than 5,000 wireless dealers and master agents to run their businesses more efficiently, effectively and more profitably, Wireless Standard helps ensure that carriers stay competitive by making dealer success more of a sure thing and less of a gamble.

“B2B Soft’s customized carrier solutions are specifically designed to meet carrier needs and requirements, from lobby management and kiosk software to back end integrations,” says Gary Khabinski, B2B Soft CEO. “Carriers stand to gain a strong competitive edge, through real-time connectivity with the indirect retail channel, in the areas of product management, purchasing, commission handling, and customer service. Integrating Wireless Standard into their applications will help achieve business automation, real-time control of their retail channels as well as increased productivity and improved customer service at each of their retail locations.”

Wireless Standard’s comprehensive platform assists wireless retailers in their daily operations—from seamless Point-of-Sale transactions, store operations, merchandising, inventory control, loss prevention, resource management and payment solutions to business intelligence. The modular platform is customizable and scalable to meet the needs of businesses of any size. Strong analytics and realtime reporting allow for monitoring, tracking, reporting, and responding to everything, from inventory to commissions, quickly and easily.

Wireless Standard’s innovative partner integrations enable carriers and their dealers to provide additional and improved services that enhance the mobile experience. Payment processing integration API’s with Qpay and TIO Networks give retailers another way to provide their customers with enhanced and expanded service while generating additional revenue. They offer a faster, easier, and more accurate way to process payments at the point of sale, reducing fraud and minimizing errors.

Integrations with eSecuritel, Protect Cell, and Global Warranty Group provide access to handset and device protection programs that insure customers’ investments and ensure their piece of mind. Agents and dealers benefit from Wireless Standard’s Vendor Managed Inventory module for automated inventory replenishment and integrated capability to maintain product catalogs, pricing and product changes, commission reconciliation as well as case and dispute resolution.

“Our mission is to create innovative and effective end to end solutions for the wireless industry,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “We’re excited to work with carriers and dealers to develop new solutions that improve store efficiency and profitability while expanding the scope of the customer experience.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 5,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

About CCA
CCA is the nation's leading association for competitive wireless providers and stakeholders across the United States. The licensed service area of CCA's more than 100 members covers 95 percent of the nation. Visit www.competitivecarriers.org
B2B Soft
Don Rossi
att: Wireless Standard POS