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Trade Show Competitive Intelligence: Maximize Return on Investment -- SCIP eBroadcast, September 27

Discover how companies use trade shows to gather competitive intelligence, understand best practices, and learn new ways to maximize the CI impact of trade show efforts during this complementary live eBroadcast.

Falls Church, VA, September 27, 2012 --( Join contributors from Strategic and Competitive Intelligence Professionals (SCIP), Fletcher/CSI, Grand Canyon University and Janssen Global Services to discuss a multi-step process to maximize a company’s intelligence return on a trade show, along with examples of how the process works in practice. Starting with a review of tools to identify which trade shows offer the best competitive intelligence opportunities, the discussion covers how to maximize time on the show floor and the best way to distribute analysis and findings.

This complementary eBroadcast will explain how to effectively link parts of the process, how to engage company team members in the collection, and ways to move from data to analysis. Key learning areas include the types of competitive intelligence that can be obtained through trade shows, a defined process that maximizes intelligence collection, and tools available to collect information at trade shows and events.

Additionally participants will be introduced to the best practices in trade show intelligence, based on the recent Fletcher/CSI survey on the topic.

Featured industry speakers are:
· Andrew Beurschgens, head of Market Intelligence, everything everywhere
· Erik Glitman, CEO of Fletcher/CSI
· Dan Mulligan, faculty, Grand Canyon University
· Diana Gowe, Global Strategic Analytics, Janssen Global Services

Complementary registration is available at the web site.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is a 3000-member global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the Society’s founding in 1986, 1986 and SCIP provides its global membership access to the world’s most admired certification program. In addition to articles and books, SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence, and many members have backgrounds in market research, strategic analysis, science and technology.
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Strategic and Competitive Intelligence Professionals
Bonnie Hohhof

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