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Clarity Advantage Corporation

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Econiq and Clarity Advantage Partnership Yields Increases in Sales Results for Two Banks

Partners help clients achieve measurable improvements in small business in six months.

Concord, MA, October 10, 2012 --( Since establishing their partnership in 2010, Econiq and Clarity Advantage have delivered some breakthrough results for their clients. Today they are pleased to release details of two major successes that their combined offering has delivered. The partnership brings together Econiq’s intelligent, actionable tracking system with Clarity’s suite of proven sales training programs and consulting services.

Two banks that have adopted the combined Econiq/Clarity solution have achieved these remarkable results in just 6 months:

· Completed Small Business outreach calls increased by almost 40%
· Small Business discovery meetings held increased by over 20%
· The quality of conversations during discovery meetings improved by over 400%
· The number of Small Business Proposals increased by over 80%
· The volume of branch generated Small Business Lending increased by almost 100%

Econiq highlights which key sale activities have the greatest impact on sales results and what actions need to be taken to stay on track. Actionable score cards for executives, managers and frontline staff keep the whole organization aligned with corporate sales objectives. With Clarity’s help, managers can set coaching goals to close the performance gap.

Commenting on the partnership Colin Piper, President of Econiq said, “The partnership between Econiq and Clarity is unique and powerful in the industry. Econiq’s ability to highlight the key sales activities that impact sales results allows bank managers and staff to track and manage the sales process with unprecedented precision. Clarity delivers the specialist training and Small Business skills that give sales staff the confidence to be successful. It’s the perfect marriage of knowing what needs to be done and having to right tools to do it.”

“Clarity helps bank staff to learn “Why” they are asking questions and which discovery questions can be helpful. Econiq’s software guides branch and call center staff through discovery conversation paths that are specific and appropriate for each customer,” comments Nick Miller, President and CEO of Clarity Advantage, “which makes better use of bankers’ and customers’ time and increases consistency and productivity across a footprint.”

About Econiq
The management team at Econiq each has more than twenty five years’ experience as sales performance improvement practitioners. All of that experience has been applied to the Econiq solution so that we can guarantee a quick and significant uplift in sales performance when using Econiq. We have built an Intelligent, Actionable Tracking system that provides management with full visibility into the key sales activities that impacts sales results.

With Econiq, management will discover how frontline staff and customers interact. Econiq then analyzes this information to measure peer to peer performance and pinpoint the key activities to be worked on to improve sales results. Econiq will close the performance gap between the top performers and their average peers and then monitor the actions taken to ensure continuous improvement. Using Econiq’s Intelligent, Actionable Tracking system will transform your frontline staff into elite sales people who achieve better results. For more information, visit

About Clarity Advantage
Clarity is a business consulting firm that helps banks and thrifts implement and execute sale strategies to generate more profitable relationships faster with small and medium-sized businesses, their owners and employees through branches, call centers, and field sales forces. The firm also assists banks to attract, retain, and grow relationships with individuals and families. Since 1981, the firm has worked with a select group of banks in the United States, Canada, Mexico, UAE, and the Caribbean. Visitors to Clarity’s website,, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.

Karen Tunks
Clarity Advantage
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Clarity Advantage Corporation
Karen Tunks

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