North Vancouver, Canada, October 28, 2012 --(PR.com
)-- Rezgo announced today the official release of the Rezgo Mobile Booking Engine for tour and activity operators. The mobile booking engine is fully integrated with the Rezgo tour operator software and automatically displays a touch friendly mobile web interface to travelers who visit a Rezgo powered website using a mobile device such as the Apple iPhone or Google’s Android devices.
"The mobile booking interface is designed specifically for mobile touch interfaces. Unlike responsive web solutions that adjust a desktop website to fit a mobile device, the Rezgo mobile booking engine is designed from the ground up to be optimized for the mobile experience," commented Stephen Joyce, CEO Rezgo. "The resulting searching & booking experience is touch friendly, easy on the eyes, and effortless to complete."
Tour and activity operators using the Rezgo online booking system automatically get the mobile booking engine as part of their service. When a traveler visits an operator’s Rezgo powered website on a mobile device, they are shown the mobile interface rather than the standard web booking engine. Hundreds of active Rezgo tour operator members can now take advantage of the mobile booking engine and promote their tours and activities to mobile customers.
"Mobile already accounts for over 20% of the visits to Rezgo member websites," adds Mr. Joyce "We also know that a large number of bookings are still made in-destination by visitors who want to book for today or tomorrow. The Rezgo mobile booking engine will allow our Rezgo members to take full advantage of these last minute, in-destination customers."
The Rezgo mobile booking engine also capitalizes on the growing trend of consumers using mobile devices to research and book travel. According to PhoCusWright research, 69% of leisure and 60% of business travelers use a mobile device to research their travel options and 31% of leisure and 39% of business travelers use a mobile device to actually book activities. The same research also confirms that 80% of these travelers are searching and booking using mobile websites rather than installed native applications.
"We build based on what the research tells us travelers are doing," says Mr. Joyce. "That’s why we are focused on developing touch friendly mobile web applications that make it easy for travelers to make bookings with Rezgo members, rather than investing time and energy into native applications that the research tells us don’t generate the same use."
Rezgo is committed to providing tour and activity operators worldwide with leading edge solutions for managing their businesses, increasing revenues, and improving customer relationships. The Rezgo mobile booking engine is another example of the commitment Rezgo has made to strategic innovation and exceeding customer expectations. As the leading reservation platform for tour and activity businesses, Rezgo helps operators around the globe with inventory, revenue, channel, payment, and customer relationship management. By providing businesses with a cost effective and powerful mobile booking solution, Rezgo has once again proven itself to be the leader in the tour and activity vertical.