John Lyons Systems Scores a Goal with Game-On! Atlantic City

New multimedia entertainment complex offers sports fans unparalleled AV immersion

Los Angeles, CA, August 01, 2007 --( Design/build firm John Lyons Systems recently completed another cutting-edge AV install in the entertainment market. The Game-On sports bar and restaurant in the shops at Caesars Casino in Atlantic City, New Jersey offers an unparalleled immersive experience for fans of any and all sports. “We’ve taken the experience of watching a sporting event to a new level,” said John Lyons, president and founder of Los Angeles design/build firm John Lyons Systems, who recently outfitted the space with AV systems. “Game-On is a place where you can watch sporting events in a party atmosphere enveloped by high-definition video and a professional-quality audio system.”

The over-the-top AV systems in Game-On Atlantic City comes at a time when home theater technology prices have dropped, making advanced features like HDTV and surround sound affordable for the average consumer. As a result, entertainment destinations need to provide an experience that a sports fan can’t get at home.

Game-On’s answer was to install 96 HDTV displays on a 16x64 video matrix. Inputs include thirteen cable and satellite receivers so fans can literally catch any type of sporting event around the world at any time. The large collection of hi-def video displays include three Panasonic 50" plasmas, 19 Phillips 42" LCDs, 40 Phillips 32" LCDs, seven Phillips 26" LCDs and six Phillips 20" LCDs. Even the 7” displays installed in the bathroom are hi-def. Lyons noted: “The technical ‘wow’ factor is the AV matrix, with feeds routed to so many different outputs for a basic sports bar.”

The displays are either installed as standalone displays or in groups with the goal to give each fan the best sightlines no matter where they stand or sit in the room. In addition, six Casio XJ360 2,200 lumens projectors and one ASK Proxima C450 4000 lumens projector were installed around the bar area. “The projectors are used like large TVs. Every hi-def projector can show a different sporting event as well,” explained Richard Worboys, vice president at John Lyons Systems. “Watching sports in hi-def is a whole new experience. Clarity is important especially with a sport like hockey, for example. You can see the puck now even on the smaller displays.”

Infrastructure for the install is Cat5 cable with video baluns at each end to transmit from standard twisted pair to component video. Cable and satellite programming is controlled by a media PC running Knox Video software so Game-On staff can automatically program which sporting events will appear on which display throughout the day.

The video package works in conjunction with Game-On’s professional-quality sound system also installed by John Lyons Systems. The EAW-heavy system offers playback of a sporting event with the power of a dance club system. “We installed a system with dance club capability, except that all speakers are hidden in the ceiling,” said Lyons.

Ceiling speakers aided in sightlines by eliminating the need to install the video displays around large loudspeakers. Instead, Lyons’ audio design called for almost 100 ceiling speakers to blanket the entire space with sound. Forty-six EAW Commercial CIS400 ceiling speakers, sixteen EAW JL12 custom 12-inch coaxial ceiling speakers co-developed by Lyons and EAW, and twenty-four JBL 328c 8" coaxial ceiling speaker were used. Low frequency coverage is provided by four each of the JBL 312CS 12" high output ceiling subwoofer and the EAW SB250 subwoofer.

DSP for the system is handled by BSS Audio Soundweb London, with one each of the BSS Audio BLU-80 and BLU-32 installed in the rack. Zone control is provided by one BSS Audio BLU-10 programmable controller and twelve BSS Audio BLU-3 wall-mount controllers for source selection and volume control. Six VIP suites at Game-On use the BLU-3s to control and change their own AV source.

To round out the part atmosphere, Game-On’s DJ booth built on a raised platform at the end of the space includes two Pioneer DVJ-X1 DVD Turntables, two Technics SL-1200 MK5 Dj turntables, one Pioneer DJM 800 mixer and one Edirol video mixer. Both the Pioneer DVJ-X1 and the media PC can also feed music videos to all displays, as an addition to the sports content.

In addition to the audio and video, Game-On sports a small lighting rig consisting of several Robe fixtures on a separate controller. The lighting elements are used to emphasize when a team scores during a game or create excitement and call attention to what’s on-screen.

About John Lyons Systems
Based in Los Angeles, California, design/build firm John Lyons Systems was founded by company president John Lyons, owner of the Avalon clubs in Boston and New York as well as the Avalon and Spider Club in Los Angeles. Using his decades of experience in the entertainment industry, Lyons provides visionary design concepts combined with technical knowledge and expertise that are the cornerstone of every John Lyons Systems installation. For more information, please visit

John Lyons Systems
Linda Seid Frembes