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TFI Envision, Inc.

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BioLab Inc. Taps TFI Envision for “Goodbye DRY!”

Lawrenceville, GA, March 10, 2013 --( BioLab Inc., “A Chemtura Company,” reached out to TFI Envision, Inc, to create the branding logo for their new brand Silky Swim™, and to design the new packaging label for their flagship product launch “Goodbye DRY!” This exclusive pool water treatment for chlorine and salt pools is designed to greatly enhance swimmer comfort during and long after pool use.

TFI Envision incorporated a serene refreshing image to convey the product’s promises of softer water, tangle-free hair and itch free skin. The selection of a lavender color for the package allows the product to stand out in a sea of traditional blue pool products in category and further added to a ‘soft’, beauty product inference of the chemistry.

“The team at TFI Envision was able to quickly grasp the benefits and positioning of a new product category to the market and develop an exciting package design that speaks to the target consumer while enabling product to pop off the shelf,” said Ryan Andersen, Brand Manager at BioLab Inc., “A Chemtura Company.”

This product can be found at Walmart, Lowe’s, Kmart, BioGuard Dealer locations, Leslie’s, and other retail locations where pool maintenance products are sold. Swim more comfortably!

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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TFI Envision, Inc.
Elizabeth P. Ball

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