Concord, MA, March 22, 2013 --(PR.com
)-- “’Make it’ or ‘break it’ time for a business banker comes at the moment of initial contact when a prospect asks, ‘tell me about yourself,’” says Nick Miller, president of the bank sales consulting firm, Clarity Advantage. In the company’s new sales training video entitled Sales Strategies: Respond to “Tell Me About You” the Right Way (http://www.clarityadvantage.com/knowledge-center/responding-to-tell-me-about-you-video.php), Miller gives business bankers a conversational strategy they can use to capture a prospect’s attention, raise the odds of having additional conversation, and create sales opportunities.
Miller describes his conversational strategy as a three-part story-telling technique common to moviemaking—an opening with a hook, plot development, and a resolution. He contends that every business banker has a story that is much more intriguing than the one shared in their résumé; each of them just needs to learn how to tell it.
“Business bankers have a tremendous opportunity to be memorable by telling good stories about themselves,” explains Miller. “When bankers use the right story as an introduction, they speak volumes about themselves, show their character, and reveal what drives them—all pre-requisites for building trusted relationships.”
Sales Strategies: Respond to “Tell Me About You” the Right Way is one in a series of educational videos that Clarity Advantage produces aimed at helping business bankers increase their sales results. To access Clarity Advantage’s video library, visit http://www.clarityadvantage.com/knowledge-center/video-sales-tips.php.
About Clarity Advantage: Bank sales consulting firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company also assists banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.