Unilever Selects TFI Envision for Weightless Gift Box
Unilever’s Nexxus® Hydra•Light, hair care line selected TFI Envision, Inc, to create a gift-like box to help excite the sales teams as they sold in the new Hydra•Lite product line. The key communication for the new product line is its “Silicone Free” formula offers a “Weightless Moisture” that doesn’t weigh your hair down.
Working from this insight, TFI Envision selected a translucent, frosted plastic substrate for the structure (to bring the proposition of “Weightless Moisture” to life). The four new products were positioned in a die cut base and mysteriously appeared through the pale blue plastic as a teaser, awaiting to be unveiled. Thirty Gift Boxes were prepared and given to the trade team to present to customers.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
Elizabeth P. Ball