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TFI Envision, Inc.

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BioLab, Inc. Selects TFI Envision to Develop Branding for Angry Egg™

Lawrenceville, GA, April 24, 2013 --( BioLab, Inc. A Chemtura Company, selected TFI Envision, Inc. to develop the branding for Angry Egg™, a new product that makes it easy to clear pool water.

The Angry Egg™ addresses the frustrations of pool owners who are in a constant battle for clear pool water. Angry Egg clears cloudy pools after pool parties, heavy rain storms and Spring opening without having to interpret confusing back labels, calculating doses, and measuring messy chemicals.

TFI Envision created a brand character that frustrated pool owners could relate to and would clearly differentiate it from other brands.

“Angry Egg, with its patent-pending Sink-to-Float™ Technology, is a revolutionary new way to keep your swimming pool sparkling clear. Limited advertising budgets made it essential that the branding and packaging convey all the benefits of the product. The package had to standout, educate, and convert the many product attributes into a sale. TFI Envision not only met our expectations, but went well beyond them. Angry Egg will be available in more retailers than any single branded pool chemical in North America in its first year. BioLab owes much of the success to the work done at TFI Envision," said Brian Holliday, VP-Marketing, BioLab.

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Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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TFI Envision, Inc.
Elizabeth P. Ball

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