Celebrate Life's Milestones 165m Atop the Singapore Skies

Singapore, Singapore, August 23, 2007 --(PR.com)-- An inspirational and unique flavour to private and corporate events is now possible inside each capsule of the Singapore Flyer, Asia’s most iconic giant observation wheel. Guests will be treated to an exhilarating top-of-the-world experience.

With the mesmerizing landscape of Singapore as a backdrop, each capsule, measuring 7m by 4m by 4m, the size of a standard single-deck bus, serves as the ideal venue for events such as anniversary celebrations, corporate networking sessions, breakfast meetings and cocktail parties.

The sheer size of each capsule, well equipped with audio-visual facilities, allows it to be exclusively themed to suit the occasion, with a selection of canapés, champagne or wine. This, together with breathtaking views of Marina Bay and that top of the world feeling, makes for a truly unique experience that differentiates the Singapore Flyer from the rest of the available attractions and venues in Singapore.

At the exclusive media launch of the Singapore Flyer capsule today, Mr Peter Purcell, Director of the Singapore Flyer, reiterated that safety and passenger comfort were key elements factored into the development of the capsule, so that visitors can enjoy an unrivalled experience with an ease of mind.

Said Mr Purcell, "Passengers onboard the Singapore Flyer will enjoy spectacular, 360-degree views through the capsule glass, which have been UV-coated to prevent heat radiation without adversely affecting visitors’ viewing pleasures. In addition, each capsule door is fabricated with a mechanical safety device that can only be operated from the exterior of the capsule, making it impossible that the doors open during operation."

Besides the capsule, other venues such as an outdoor theatre, a rooftop garden and a multi-purpose function room are also available for all kinds of exclusive events, from private family parties to mega corporate launches. Indeed an excellent platform for celebrating all of life’s special moments.

The Singapore Flyer has already received tremendous interest from the public and corporate clients, local and overseas travel agents, despite the fact that it is not scheduled to take to the skies till early next year. According to Ms Patsy Ong, Managing Director of Adval Brand Group Pte Ltd, the exclusive sales, marketing and ticket distribution agent of the Singapore Flyer: "Bookings for the Singapore Flyer has been very encouraging, with more than 100,000 flights and packages confirmed to date. It is anticipated that the interest levels will continue to sky-rocket in the months leading up to the official launch in the first quarter of 2008."

Pre-bookings for flights on the Singapore Flyer are available now at www.singaporeflyer.com.sg and payment facilities are also accessible online. Members of the public are encouraged to book early to avoid disappointment.

For sales, marketing and ticketing enquiries, please contact Adval Brand Group Pte Ltd,
tel: 6734 8829, fax: 6734 3329, email: sfsales@adval.com.sg

For more information, please contact:

Adval Brand Group Pte Ltd
Tel: (65) 734 8829
Fax: (65) 734 3329
Email: sfmedia@adval.com.sg

Singapore Flyer Pte Ltd
Bei Bei