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Singapore Flyer Pte Ltd

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Singapore Flyer Offers Low Introductory Price

Singapore, Singapore, February 01, 2008 --( Singapore Flyer announces a new observation wheel providing a wonderful view of Singapore for an introductory price of S$29.50. Singaporeans can now snap up the experience of a life-time on the Asia's latest world-class iconic attraction - the Singapore Flyer - at a fraction of the price of tickets on other observation wheels around the world.

This introductory offer is amongst a suite of exciting product packages announced by Adval Brand Group Pte Ltd, the exclusive sales, marketing and ticket distribution agent for the Singapore Flyer at the Asean Tourism Forum – Travel Exchange (TRAVEX), held at Suntec Convention Centre from 31 January – 2 February 2007

The iconic landmark attraction is set to usher in 2008 with a big bang when operations take flight early 1st quarter.

According to Ms Patsy Ong, Managing Director, Adval Brand Group Pte Ltd: "The Singapore Flyer is Singapore’s next must-see attraction. We have therefore deliberately kept the introductory price low so that every Singaporean can afford to have this exhilarating experience – seeing Singapore 165 metres up in the sky. This is definitely a bargain as compared to similar experiences at other observation wheels overseas.”

Capsules can also be booked from S$1,000 onwards and are ideal for anniversaries, weddings, parties, class reunions and corporate networking events. The capsules can be themed to suit every occasion.

During the pre-launch period, visitors will also receive a limited edition commemorative launch pack to mark the momentous opening of the latest attraction in town. A loyalty programme is also currently being developed with merchants & retailers to reward Singapore Flyer visitors with dining and shopping discounts at the Flyer's three-story Lifestyle Hub.

Thanks to its strategic location, the Singapore Flyer will feature the significant transformation of the Marina Bay landscape with the development of the exciting new Integrated Resort and the new business financial centre, exemplifying a whole new level of success for Singapore – from its humble beginnings of a simple fishing village to its current global standing as a highly successful cosmopolitan city with one of the first giant observation wheels within the region.

Added Ms Ong, "Public response and interest in the Singapore Flyer has been nothing short of overwhelming. We have received no less than 50 enquiries a month for the past three months. There is tremendous interest from the public and corporations who are looking forward to be amongst the first to enjoy this spectacular attraction.

"By participating in high profile events like the Asean Tourism Forum – Travel Exchange (TRAVEX), we are confident that we are generating a lot of awareness to the rest of the world, through these travel agents and trade partners.

"As we count down towards the official launch in 2008, we strongly urge Singaporeans to make plans to be a part of this national iconic experience," added Ms Ong.

Singapore Flyer Managing Director, Mr Peter Purcell, said, “Unlike a ferris wheel which is merely a joyride, the giant observation wheel offers a whole new dimension in terms of its unique venue in the sky. The Singapore Flyer is the one and only opportunity to experience Singapore and its rich heritage and history through a 360-degree panoramic and scenic view of the Lion City.”

Mr Dayne Lim, Director Cluster Development (Sightseeing and Cruise), Singapore Tourism Board, "The Singapore Flyer is poised to be an iconic attraction that will significantly enhance the tourism landscape in Singapore. A welcome addition to the Singapore skyline, the Singapore Flyer will inject much vibrancy and excitement to the Marina Bay area and offer visitors an unforgettable Uniquely Singapore experience."

Pre-bookings for flights on the Singapore Flyer are available now at

For sales, marketing and ticketing enquiries, please contact Adval Brand Group Pte Ltd,
tel: 6734 8829, fax: 6734 3329, email:

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Singapore Flyer Pte Ltd
Bei Bei

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