Identity Direct Releases New The Avengers My Adventure Book to Australian Market

Sydney, Australia, June 25, 2013 --( Identity Direct, the world’s leading supplier of personalised children’s products have announced the release of The Avengers Personalised Book in the Australian market.

The Avengers personalised book is the latest addition to their "My Adventure Books" range and is expected to be popular following the box-office success of the 2012 movie release. “We’re really excited to add The Avengers brand to our range of personalised books,” says Linda Greene, founder of Identity Direct. “With characters like Iron Man, Captain America, Thor and The Hulk, it’s bound to be a favourite with any little super hero fans out there.”

The film posted the second biggest opening day in Australian box office history, before powering on to earn $53.3 million and become the top film of 2012. Identity Direct expects interest in the book release to be strong too. “With the huge amount of interest in the blockbuster movie last year and then the recent release of Iron Man 3, The Avengers are hot at the moment and we’re expecting the book to be popular,” says Greene.

How did Identity Direct become a worldwide retailer of successful children’s books? In the early 1990’s Greene came across a collection of personalised books. She thought it was a fantastic idea but was disappointed that it was being neglected. They were old, out-dated tales and the child was not truly at the heart of the story. The books lacked the magic she knew they should have.

So in 1992, Linda and husband Tom brought together a team of talented illustrators and writers to develop a new range of personalised books. In September that year Identity Direct was launched with the original My Adventure Books collection. This included the best-selling My Special Christmas Adventure book. The new personalised books had colourful pictures and put the child and their friends at the centre of the story. The stories told of fun adventures like joining Santa as he delivered toys on Christmas Eve. Since then, Greene has made sure that they are always expanding or enhancing their range with new characters and fresh designs.

Identity Direct now operates in 5 regions worldwide - Australia, Canada, New Zealand, UK and USA. Some great reasons to shop with Identity Direct include:

- Personalised gifts which are individually personalised to order, to cover even the most unusual names
- Labels for back to school, clothing, mail & more.
- Exclusive products from worldwide brands including Disney
- 365 day return policy

About Identity Direct
Identity Direct is the world’s leading supplier of personalised children’s gifts. They create products that bring magical, memorable moments that will live in the hearts and minds of children forever. Identity Direct's products are individually personalised and having been in business since 1992, they're experts in personalisation. Identity Direct appreciates the joy their products bring and take their responsibility to provide great quality products, matched with unrivalled value and superior service seriously.

Identity Direct also partners with some of the biggest children’s brands in the world – including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let them combine the uniqueness of personalised gifts with the magic of children’s favourite characters. If unique, memorable and magical is what you’re looking for in a gift, Identity Direct can help. Identity Direct also offers personalised baby gifts.

Media Contact:

Name: Linda Greene
Phone Number: 1300551106
Address: 1 Cassins Avenue, North Sydney, NSW 2060
Identity Direct
Linda Greene
1300 551 106