Norwalk, CT, July 17, 2013 --(PR.com
)-- Unilever selected TFI Envision, Inc. to develop Dove® Men + Care® promotions for Father’s Day this year.
Finding a gift for dad can present a challenge. Dove made it easy by offering a variety of personal care gift sets for men.
TFI Envision created a distinctly masculine look by incorporating a printed brushed silver background with silver accents, a ‘pop’ of color to highlight the ‘gift set’ offering and a simple brand message. Each carton offered either a clear view of the products via a large die cut window or an image of the products inside to quickly communicate the generous product selection inside.
TFI Envision also designed the accompanying Point of Purchase (POP) shelf trays and a series of pallet skirts that could work in a group or as individual pallet displays for club stores. The pallet skirts provided both emotionally engaging father/child imagery on one side and large product visuals on the other side to help consumers quickly identify the offerings at a distance.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.