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Sunset Corporation of America

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Sunset Launches Tropical Records - New Jamaica-Based Record Label


New York, NY, September 01, 2007 --(PR.com)-- Sunset Records (SRG) announced today that it has formed a record label with Jerome Chambers running the US operations and music industry veteran Clovis McFalling, best known for working on the island of Jamaica on worldwide reggae and dance hall acts.

The new label, called Tropical Records, will take a full-service approach to supporting and promoting the careers of musical artists found on the island of Jamaica. The label will focus on all aspects of the artist’s development in the same way the distributed labels get worked at Sunset. SRG will work closely with the Tropical staff on promoting and distributing Tropical artists all over the world. And, conversely, the current Sunset catalog of recorded music and DVD titles will now be distributed all over the Caribbean region.

Sunset Strategic Marketing (SSM) Division has reassigned every reggae, Latin and world music related title to the Tropical label. The first artist signed to the label is the reggae act Cryout who has just concluded a brand new CD released worldwide this summer. Cryout’s debut album “Medication For The Soul” was released this year too through the eSunset Records label, the world’s only digital only record company in the Active Rock radio format. Another group of artists signed to the Tropical records label is the all star ensemble of dancehall artists called, Sturgay. This exclusive live session recording is being released on October 2 at Sunset-Live and at retail stores that sell downloads, ringtones and streams through Tropical Records.

Tropical's goal is to bring wider U.S. exposure to deserving international artists. "Cryout is a perfect example of a new artist that will now be heard by a wider audience," said Don Lichterman, Head of Sunset Records Group. "He is a perfect new artist to develop along side the branded licensed material distributed at SSM by popular music artists like Bob Marley, Beenie Man, Shaggy, Buju Banton and Ziggy Marley." “It is no different than the way we work all of the labels in the Sunset system, with the uniqueness of Tropical being based in Montego Bay.” Lichterman continues to say “it is another great niche and another great region to work our current catalog and will prove to be an amazing A&R source to find new music.”

In addition to licensing international releases for domestic distribution, Tropical expects to record new material as well. Based in the small area of Montego Bay, Jamaica, Lichterman hired Clovis McFalling as the main A&R contact. Clovis will report to the Head of Operations, Jerome Chambers, who is based in the corporate offices with Lichterman. Chambers and Lichterman have known each other for over three decades dating back to grade school.

“As SRG expands its portfolio of repertoire sources throughout the world, this new venture will provide us with the perfect resources to find new music all over this region,” said Jerome Chambers, General Manager, Tropical Records / Sunset Records. “We will provide an amazing amount of expertise in working with artists from this region on all aspects of their careers, and most of all that includes SRG’s Distribution’s global reach, the digital distribution reach and our marketing reach.”

As part of the deal, Clovis McFalling will handle all A&R for the label based in Montego Bay, Jamaica. He will also head up the majority of the sales, distribution, marketing and promotional services for artists signed to the Tropical label. SRG’s Tropical Records is also providing promotion services for worldwide releases and will release albums from the venture under license all over the world.

Tropical’s releases will be distributed by SRG US independent music umbrella organization. SRG will also have the opportunity to distribute releases from the joint venture under license on a worldwide basis.

“It was immediately clear that SRG was excited about creating a label on the island of Jamaica” says McFalling from his Montego Bay office. He goes on to say that “this will extend every consideration to distributing, developing and breaking artists from this region in what is a rapidly evolving industry.” “The artists on Jamaica need a conduit for their music and SRG has given us the most fair and viable way to get music heard by people all over the world.”
“We are proud to be a part of the Sunset vision and the Sunset system.”
The deal is an exciting and powerful combination that compliments Sunset Records’ mission to develop every genre of music while embracing the digital distribution medium,” said Clovis McFalling, the head of Repertoire, Tropical Records.

About Sunset Records (SRG): A privately owned Don Lichterman company, Sunset Records Group (SRG) is a fast growing Independent Record Label and Independent Distribution Company. The company has four major divisions, the Sunset Records Group of Distributed labels, the Sunset Strategic Marketing & Licensing Division, the Sunset-Digital Distribution Division and the Sunset-Filmed Entertainment Division. All corporate information and all information about the Sunset Group of Entertainment and media Companies are available online at www.SunsetHolding.com. Tropical Records web sites is www.Tropical-Records.com.

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Contact Information
Sunset Records Group (SRG)
Jennifer Billings
877-542-6664
Contact
www.SunsetRecordsGroup.com

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