South Coast Winery Resort & Spa is IDS Menus’ Latest Digital Menu Board Installation

Holbrook, NY, September 01, 2007 --( IDS Menus™, a division of International Display Systems, Inc., announced the recent successful installation of its digital menu board system for South Coast Winery Restaurant, located in Orange County, California. South Coast Winery Restaurant’s sister property is South Coast Winery Resort & Spa, located in Temecula, California. Founded in 2002, South Coast Winery Resort & Spa is a luxury destination for fine wine, gourmet dining, spa facilities, private villas and more.

Eight LCD screens were installed in the breakfast and lunch areas of the restaurant. IDS Menus was called upon by South Coast to provide their customers with a state-of-the art menu display with user-friendly content management tools. With their foodservice marketing expertise and the help of the South Coast staff, IDS’ designers created a mix of menu layouts and full screen promotional video.

Crystal Magon, Director of Marketing, explains why South Coast chose IDS Menus over its competitors and how IDS provided them with a superior customized solution. “South Coast Winery Restaurant’s decision to choose IDS Menus was an easy one once we saw the quality and flexibility that the product delivered. This was exceeded only by the customer satisfaction experience we received from IDS’ team of professionals. The IDS sales representative and graphic designer stood by our side in full support, while we were making the numerous changes that coincide with the opening of a new restaurant. IDS Menus made me look good; and better yet, makes our restaurant look good to our customers.”

Bryan Lesseraux, Vice President of Marketing at IDS Menus, summarizes the working relationship with South Coast Winery. Bryan states, “Because system stability and top-notch design were of equal importance to the installation, a lot of project management was required with both the IT and Marketing teams at South Coast Winery. Fortunately, the South Coast team worked hand in hand with us every step of the way, making it a lot easier to create a great finished product.”

IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel broadcast suite of software to IDS’ digital products, allowing foodservice establishments to modify content on their digital menu boards. Scala is headquartered in Exton, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for the world’s food service industry.” Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit To view a brief video about the benefits Digital Menu boards can bring to your business, visit

IDS Menus
Larry Drago
800-542-9779, ext.237