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Daniel Levine

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Trends Expert Daniel Levine Points to Pooch Pampering as Our Absurd New Obsession

Should doggie ice cream, doggie tattoos and DogTV make us pawse?

New York, NY, July 31, 2013 --( Pet pampering has reached a pinnacle says trends expert Daniel Levine, Director of The Avant-Guide Institute, a global trends consultancy in New York City.

Pet owners have been increasingly indulging their dogs with expensive foods, toys and experiences for years. And, while companies have long capitalized on this trend with fancy grooming products, gourmet foods, and designer accessories, it is now reaching dizzying new heights, according to Levine.

Levine, is the also the editorial director of the consumer trends website, says, “In the United States, there is a trend towards employers paying for pet health insurance, doggie tattoos are gaining popularity in New York City, and a company called Arrfscarf is creating ice cream treats for dogs, in flavors that include peanut butter bacon, beef brisket, and chicken cheddar cheese.”

He continues, “DogTV, for example, has reached a deal with DirectTV to offer 24/7 programming produced specifically for dogs. The pooch-friendly programming, priced at $4.99 a month, is designed for short attention-spans, with each episode only about three and six minutes long.”

About Daniel Levine
Daniel Levine is one of the world's best known trends experts and a professional keynote speaker with over 10 years’ experience delivering compelling presentations worldwide. He is the Director of The Avant-Guide Institute, a leading consumer trends consultancy based in New York City and the leader of an international team of Trend Spotters who track the latest ideas and experiences from around the globe. Find him on the Web at

Updated daily, WikiTrend is the home of trendsetting ideas, products and experiences for fun, insight, inspiration and profit. For thinkers, entrepreneurs, innovators and marketers, WikiTrend is a fantastic resource offering powerful insight into what global consumers are thinking and feeling. Find them on the Web at
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Avant-Guide Institute
Jeff Parrotte

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