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10 Years Ago, Spas Became Mainstream for Expecting Moms


Until 10 years ago this September, the idea of prenatal massage for moms was nearly nonexistent. When the country's first prenatal spa opened it's doors in Northern California, it symbolized the beginning of a new era of specialized services for expecting moms. Now, through Belly Friendly, spas across the country have access to tools to help them create a pregnancy-friendly environment with outstanding services.

Corte Madera, CA, August 29, 2013 --(PR.com)-- Until 10 years ago this September, the idea of prenatal massage for moms was nearly nonexistent. When the country’s first prenatal spa opened it's doors in Northern California, it symbolized the beginning of a new era of specialized services for expecting moms -- even more accepted as Americans' fascination with pregnant celebrities increases.

When Barefoot & Pregnant launched in 2003, they were inundated with calls from moms looking for specialty services they could trust. To help spas across the country learn to make prenatal massage more than just a modality, the spa launched an education program called Belly Friendly.

Now, through Belly Friendly, spas across the country have access to tools to help them create a pregnancy-friendly environment with outstanding services.

To celebrate 10 years of dedication to moms-to-be, Labor Day and the biggest birth month this September, we’d like to work with you to put together a story on the continued growth and success of prenatal services for moms.

Additionally, Belly Friendly can provide details on their pregnancy announcement video contest. The winner will receive a 3-day/2-night babymoon to the Claremont Hotel, Club & Spa in Berkeley, Calif.

Media information is below. Belly Friendly can provide interviews and photography. Belly Friendly can answer any questions, please don’t hesitate to contact them.

Best regards,
Kim Pierce
817.808.8569
kim@bellyfriendly.com

Ten years ago, expecting moms started adding spa-ahh to their pregnancies.

The Nation’s First Prenatal Spa Celebrates Its Birthday – And a Decade Fueling Wellness for Moms.

It’s “Labor Day” takes on new meaning when talking about a pregnancy industry leader celebrating years of service for moms-to-be. This September, Barefoot & Pregnant celebrates a decade of making prenatal spa services mainstream. Barefoot & Pregnant is the inspiration for Belly Friendly, an education program designed to make prenatal spa services more accessible to expecting moms nationwide. Moms who were formerly unable to find trusted services in their own cities can rest easy when they see the Belly Friendly seal of approval.

To celebrate 10 years of specialized services for expecting moms – along with Labor Day and the Biggest Birth Month (widely recorded as being in September) – Barefoot & Pregnant is offering discounted spa services* (visit www.bellyfriendly.com/gift-certificates) throughout the month of September and inviting parents-to-be to enter a pregnancy announcement video contest, which will be announced on Facebook on August 15. The grand prize is a 3-day/2-night babymoon for two to Claremont Hotel, Club & Spa in Berkeley, Calif.**

While the much-appreciated services designed to relieve aches and pains associated with pregnancy weren't readily available to moms a decade ago, quality services from experienced therapists are now more accessible. It’s no wonder. According to the American Pregnancy Association, studies indicate that massage therapy performed during pregnancy can reduce anxiety, decrease symptoms of depression, relieve muscle aches and joint pains, and improve labor outcomes and newborn health.

In 2003, Barefoot & Pregnant was launched to fill the void of wellness services available to moms. It was their mission to provide moms-to-be with a place where they could come for a sense of community, education and nurturing. With nearly 16,000 pregnant women entering the market each day and the demand for similar services nationwide, the company evolved in 2012 so that it could reach more women. Belly FriendlySM (www.bellyfriendly.com) is an educational program designed to help spas make prenatal spa services much more than a modality.

“Once moms experienced what a specialized spa could do for them, we started to get calls from across the country looking for services like ours – from both expecting moms and spas alike. So that we could reach more moms, we developed the Belly Friendly program for spas interested in taking prenatal to the next level,” says Stacy Denney, founder of Barefoot & Pregnant and Belly Friendly. “Through our education and community outreach programs, Belly Friendly encapsulates the Barefoot & Pregnant experience and makes it accessible to spas and clients nationwide.”

Belly Friendly sets spas apart. The backbone of Belly Friendly is spa-based education. Available 24 hours a day, 7 days a week, the one-of-a-kind program provides education for all staff involved in the prenatal spa experience, from front desk personnel and management to therapists. Focusing on safety and the emotional and physical states of pregnancy, the training raises awareness for everything the client is experiencing – ensuring confidence in both therapist and client. The front desk staff will benefit from details on the common myths, etiquette and faux pas of pregnancy, while therapists will delve even deeper to explore the aches and pains associated with hormonal and musculoskeletal changes by trimester.

About Belly Friendly
Over the past decade, award-winning Barefoot & Pregnant has developed a reputation as one of the most respected and trusted names for information, wellness services and innovation among expecting women and their circle of influence. Through Belly Friendly, the quality services Barefoot & Pregnant has become known for are more accessible to moms across the country. Belly Friendly partners include Blooming Pregnancy in Austin, La Bella Belly in Rockwall and Zalla in Houston (Texas); YeloSpa in New York City and Relax on Cloud 9 in Staten Island (NY); Belly Up Spa in Lone Tree (Colo.); Body Kinetics in Mill Valley, Claremont Hotel Club & Spa in Berkeley, Hotel Healdsburg & Spa and Osmosis Day Spa Sanctuary in Sonoma County, La Petite Rose in San Francisco, Studio Cie in Lakewood and six Southern California Total Woman locations (Ca.). Many more spas are joining every day. Consumers and spas seeking Belly Friendly information can visit their website at www.BellyFriendly.com or call (415) 388-1777.

*Belly Friendly spa services will be offered at a 20% discount throughout September. The discount applies to the first prenatal service at Belly Friendly spas. To take advantage of the offer, moms should purchase a gift certificate at www.bellyfriendly.com/gift-certificates.

**Parents interested in entering the pregnancy announcement video contest should visit www.bellyfriendly.com or www.facebook.com/bellyfriendly beginning August 15, 2013. Videos will range in length from 30 seconds to two minutes. Videos may be submitted through September 25, 2013. The winning video will be announced on October 1, 2013. The winner will receive a 3-day/2-night babymoon getaway to the Claremont Hotel, Club & Spa in Berkeley, Calif.
Contact Information
Belly Friendly
Kimberly Pierce
817-808-8569
Contact
www.bellyfriendly.com
Attached Files

Belly Friendly
Spas participating in Belly Friendly's education program exhibit the Belly Friendly seal of approval.
Filename: BFlogo.jpg

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