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Cheer Channel Launches "So You Think You Can Cheer" National Television Competition


Individual and stunt duo categories will highlight excellence in cheerleading

Austin, TX, September 29, 2013 --(PR.com)-- Cheer Channel Inc. (CCI), the #1 online broadcast and satellite news and entertainment network dedicated to the millions of cheerleaders, dancers, and their fans, announced today the launch of a new reality talent show for the spirit industry as a pilot for broadcast, So You Think You Can Cheer. The individual and stunt duo competitions will be held at major cheer events across the country during the 2013-2014 cheer season in association with two of the most respected and popular event producers, Xtreme Spirit, and UCF. Six events are currently on the schedule with more venues and locations to be announced shortly.

The show will follow the format of several of the already popular reality competition shows on television, including America''s Got Talent, American Idol, and So You Think You Can Dance, while staying focused on the strength, skills, stunting and rhythm that are unique to cheerleading and the talented athletes that participate. Lance Robbins, Executive Producer of the series and President of CCI added, "The level of difficulty in performing cheer stunts and routines is just as tough as any freeform dance competition, and the choreography is exceptional."

Cindy Villarreal, CEO of CCI added, "There are more than 5 million cheerleaders worldwide. So You Think You Can Cheer is a tribute to them and allows us to continue our commitment to entertain and broaden interest in the spirit industry with original programming that attracts a global audience."

Cheer related content on major networks and cable have seen consistent growth with such shows as Cheer Perfection, Cheer, Cheerleader Nation, Dallas Cowboys Cheerleaders: Making the Team, in addition to scripted shows that feature cheerleaders such as Glee. CCI has several others in development including Texas Cheer Moms and Gridiron Girls.

Xtreme Spirit is America''s largest and fastest growing event producer with over 40 cheerleading and dance events across the country. Xtreme Spirit will host numerous So You Think You Can Cheer auditions at their events in most major cities across the country. "We are very excited to announce the new partnership with Cheer Channel and So You Think You Can Cheer," said Dave Sewell, owner of Xtreme, as well as Glitz Girl Cosmetics and Xtreme Photography. "We''ve been featured on TV shows over the years, but nothing like this. We are proud be a part of such a motivated team dedicated to moving this industry to a whole new level."

UCF, the Ultimate Cheerleading Federation, is an event producer out of South Carolina with events in Irmo and Columbia. UCF, along with CMS were the mixers of the music for the hit motion picture, Bring It On. Randy Dickey, owner of UCF and co-founder of the All Star Gym Alliance (A.S.G.A) representing 1,000 gyms said, "We are very excited to work with Cheer Channel on this unique event that continues to expand opportunities for cheerleaders to compete while entertaining fans as well."

Watch for updates regarding cities, registration, rules and information on UCFCheer.com, XtremeSpirit.com, or CheerChannel.com, as well as the facebook page, www.facebook.com/SoYouThinkYouCanCheer.

About Cheer Channel Inc.:
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media@cheerchannel.com or go to www.cheerchannel.com

About Xtreme Spirit:
Xtreme Spirit is America's largest and fastest growing event producer with over 40 cheerleading and dance events across the country. Xtreme has become a brand name in households of cheerleaders and dancers across the country and has been featured on several Cheerleading and dance related TV shows. With 9 years of consecutive growth, Xtreme Spirit will be celebrating it's 10th anniversary season with it's new Premier Series concert style events plus newly added locations in their ELITE International Championship Series.

About UCF:
UCF, the Ultimate Cheerleading Federation, is an event producer out of South Carolina with events in Irmo and Columbia. UCF offers fun and exciting additions to traditional cheer competitions including custom music intros for each team, awesome first place trophies, prizes for participants, and cash prizes for the program champions, coaches prizes, and additional entertainment and activities for participants. UCF, along with CMS were the mixers of the music for the hit motion picture, Bring It On.
Contact Information
Cheer Channel Inc
Kendra Rowland
512-391-9800
Contact

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