New Delhi, India, September 16, 2007 --(PR.com
)-- MakeMyTrip.com , India’s first and only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, has added another industry-first to its credit. A new algorithm developed at MakeMyTrip internally supports a first-of-its-kind search matrix making this the only web-site in India that enables users to exercise their choice more optimally and effectively. The new Hotel tool-bar on the home page narrows the search options for hotels on the basis of both price range and star categories and displays it in a convenient matrix-view.
Sharing more on this initiative, Mr. Sachin Bhatia, Co - founder and Chief Marketing Officer at MakeMyTrip.com said, “At MakeMyTrip we use cutting-edge innovation across business processes to constantly enhance the customer’s experience with the web-site. We’ve identified Online Hotel Bookings as a high-growth category and have created a unique search matrix for this section to assist customers to make their choice in the simplest and shortest manner. The credit goes to the relentless focus of our team of software developers who successfully replicated a feature we had earlier pioneered for the flights section.”
As per the July 2007 [p1] figures circulated by Comscore, a leading US-based Internet research company, MakeMyTrip.com has been rated as the tenth most-visited web-site in India, with 3.5 million unique hits. It is also the most-visited travel website in India, ahead of Cleartrip.com, Yatra.com, Air Deccan and IRCTC.co.in among others.
About MakeMyTrip India
The India business of MakeMyTrip was launched in September 2005. As the first and only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, MakeMyTrip.com is heralding a revolution in the way travel is bought in India.
After a successful launch MakeMyTrip continues to lead the market with innovative products and services. In 2006 – 2007 it helped people plan over 1 million trips. They sell over 5000 flight tickets, 1000 hotel room nights and over 50 holiday packages every day. The site attracts over 2 Million unique visitors every month according to WebSideStory, HBx Analytics, an independent traffic-monitoring agency. In India MakeMyTrip has also partnered with ICICI to power their TravelSmart Card and is providing travel services to HSBC credit card customers.
Headquartered at New Delhi, MakeMyTrip crossed Rs. 562 Crores (USD 125 Million) in current[p2] fiscal year, which is approximately 180% growth from last year's registered sales of Rs. 200 Crores (USD 42 Million). The projected turnover for 2007 – 2008 fiscal year ending March 2008 is
Rs 1260 crores (USD 280 million), which is 124% growth from the previous year.
About MakeMyTrip US
MakeMyTrip.com was launched in 2000 to cater to the niche USA to India travel market. Since its inception, it has been growing at a fast pace to emerge as the foremost travel website in the US to India market. MakeMyTrip.com has 3.5 % share of this NRI market, which is pegged at
Rs 4500 crore (USD 1 Billion).
With over 100,000 customers and 130,000 registered users in the US, MakeMyTrip has a renewal rate of 30%. NRI’s can book tickets to India online or call our Travel consultants who are available 24x7 on US toll free 1800-India-10. The unprecedented growth rate, superior technology , excellent customer service and over three years of profitable operations, has established MakeMyTrip as the number one destination for NRI’s when looking to book travel to India.
Outside of New Delhi, MakeMyTrip offices are located in New York, Ahmedabad, Bangalore, Kolkata and Mumbai.
Vox Public Relations