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Vast Majority of Millennials Believe They Need to Improve Eating Habits According to New Survey by SUBWAY® Restaurants and MTV

Brands Collaborate to Examine Food Shaming and Other Mealtime Trends with Release of Survey Findings.

Milford, CT, November 21, 2013 --( Today SUBWAY® Restaurants and MTV released the results of a joint survey uncovering new insights into current Millennial generation health perceptions. According to the survey, trends show that the overwhelming share of young people view their eating habits as needing room for improvement, with 80 percent admitting that while they sometimes eat healthy foods, they don’t go out of their way to avoid the bad ones. Additionally, one third of respondents say they have either pressured others or have been pressured by peers for not eating healthy. The study goes on to detail findings related to health vs. hunger, generation gaps and food shaming, among others.

Known for its long-standing reputation for offering many healthier mealtime options on-the-go, SUBWAY® restaurants surveyed approximately 500 Millennials in the U.S. from MTV’s proprietary online panel on their eating habits, yielding the following insights:

Health vs. Hunger
· Nine out of 10 respondents think “it’s important to be conscious of what they put in their body.”
· Eight out of 10 respondents describe their eating habits as “having room for improvement” and they “sometimes eat healthy foods, but don't avoid the bad ones”
· Nearly half of respondents (45%) favor the “I eat whenever I’m hungry” approach to eating while others count calories (7%) or utilize portion control (7%) when it comes to regulating food intake.
· Half of all respondents say that taste is the most critical factor when choosing a fast food restaurant, with value, cleanliness, variety and nutritional transparency rounding out the top five respectively.

Food Shaming: Friends Don’t Let Friends Eat Unhealthy Food
· One third of respondents say they have either been pressured by peers or have pressured others for not eating healthy.
· Approximately 40 percent of people surveyed felt guilty after eating unhealthy food when dining out, while others (11%) eat healthy “so friends won’t criticize me.”
· One third of Millennials noted that healthy eating has become a trend amongst friend circles.
· 52 percent of Millennials polled cite their reasoning for eating healthy is “to look good.”

Generation Gap: Parents Just Don’t Understand
· Nearly two thirds of respondents (60%) agreed their personal views on healthy eating differed in comparison to their parents.

Most Important Meal of the Day?
· Millennials consider dinner to be the most important meal of the day.
· Six out of 10 polled cited that life is so busy that they don’t follow a regular meal schedule.

Expanding on their already diverse variety of great tasting sandwiches and salads, SUBWAY® recently introduced the Fiery FOOTLONG™ Collection to broaden brand appeal to the Millennial demographic. For a limited-time, the brand invites consumers to enjoy its Creamy Sriracha Sauce – made with a blend of spicy chiles, garlic and the right amount of heat to create SUBWAY® restaurants’ boldest flavor yet that tastes great on so many popular sandwich combinations any time of day.

Survey Methodology
The survey was fielded by MTV Insights in the United States via The Pulse, a proprietary MTV panel of nearly 3,000 Millennials ages 14 to 34 on behalf of the SUBWAY® brand from October 15th-November 1st, 2013. MTV Insights is part of the research division of MTV.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world’s largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit, like us on Facebook and follow us on Twitter. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to
Contact Information
Cindy Carrasquilla
203-877-4281 ext 1594

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