Ashburn, VA, March 15, 2014 --(PR.com
, the innovative customer-service platform that brings together businesses and consumers, announced this week an expansion of services focused on helping patients engage more meaningfully with healthcare service providers. Two new board members/advisors, Fadi Nukta, MD and Jay Kugler, DO, FACOEP, were also welcomed to the CriticMania team this March to represent the changing needs of healthcare facilities and the patients they serve.
The feedback and communication platform, which can be accessed through a dashboard at www.CriticMania.com or through an iPhone app on a tablet or smartphone, allows business managers and medical professionals to instantly respond to anonymous customer or patient feedback—at any time, from anywhere. CriticMania is committed not only to helping businesses thrive but also to customer and patient advocacy, with the aim of making all customer-service experiences positive ones.
Since its inception in 2013 and after successfully closing their seed round, this start-up is working to create a more symbiotic relationship between those offering services and those using them. CriticMania allows business owners to be instantly notified when a customer sends questions, concerns, or feedback about their experiences—enabling managers to then respond within seconds, to easily share stellar reviews through social media, and to have the option of flagging important messages and notifications or archiving messages for simple, clean organization. Similar to a digital comment card but with an option for immediate feedback, this tool helps companies, and now healthcare providers, intercept negative online reviews before they even happen, improving customer and patient relationships from the moment they’re being formed.
These features allow for improved patient-provider communication as a healthcare engagement tool, a growing necessity in light of recent legislative changes under the ACA, which is shifting many provider-reimbursement models from pay-for-service to pay-for-performance. Board member Linda Boland Abraham, a co-founder of comScore, notes, "CriticMania is particularly interested in helping patients have a stronger voice and in ensuring that voice is heard by office managers, administrative staff, HR reps, and healthcare providers themselves."
Says award-winning entrepreneur and CriticMania founder, Hulya Aksu, "Research indicates again and again that younger millennials like texting over any other type of communication. Our tool doesn't replace other methods of communication but rather adds a new layer for interaction." In the coming weeks, CriticMania users can expect to see additional expansions of the site's AskMe features, among a larger site redesign.
The CriticMania team is joined this month by a new board member, Fadi Nukta, MD, and a new advisor, Jay Kugler, DO, FACOEP. Dr. Nukta is the founder and director of NOVA Plastic Surgery. A doctor himself, Nukta explains, "I love that CriticMania gives patients the chance to express their concerns and ask questions anonymously. This takes away the hesitation of giving comments out of fear of hurting our feelings."
Dr. Kugler, a current Vice President of Commonwealth Emergency Physicians and Attending Physician in the emergency department at INOVA Loudoun Hospital, adds, "This service is exceptional because it puts instant customer feedback at a business's fingertips and gives companies and medical providers a way to respond in real time."
Both Dr. Nukta and Dr. Kugler's expertise will assist the growing CriticMania team in how to best work to serve the patient-provider communication needs of healthcare facilities in the greater Northern Virginia area and throughout the region.
Contact: Kirsten Clodfelter, firstname.lastname@example.org, (703) 629-9814
Related Links: www.CriticMania.com