Pisarkiewicz Mazur & Co Delivers a New Brand for St. Vincent’s Family Birthing Center

New York, NY, October 05, 2007 --(PR.com)-- The competition begins long before the college application process — even before that first piercing cry signaling the arrival of a newborn. The hospital that wins the privilege of welcoming a child into the protective arms of a parent is often determined by the effectiveness of its marketing message. A hospital’s success depends on how well it portrays an intimate birthing experience and reassures anxious parents of its safety and support.

St. Vincent’s Medical Center, Bridgeport, CT chose Pisarkiewicz Mazur & Co to develop the marketing message and materials for their newly remodeled Family Birthing Center. ‘As the miracle unfolds’ is the positioning of a highly integrated system created and designed by PM & Co to reflect the multi-faceted process of childbirth and show how St. Vincent’s provides the best possible care and atmosphere at each phase.

‘As the miracle unfolds’ consists of a folder, introductory letter, three brochures, a DVD and a magazine. Highlighted in each of the three brochures are the various features and services the center provides, from the highly qualified medical professionals and support staff to the rich program of classes offered before and after childbirth. Another exciting component of the package is a personalized DVD for expectant parents, featuring a sonogram of their developing baby. And after the miracle occurs, parents receive a magazine, specifically branded for St. Vincent’s Family Birthing Center, with content to inform and educate new parents on postpartum issues.

“PM & Co was selected for this project because of its outstanding track record in developing branding strategies for organizations both large and small,” said Noreen M. McNicholas, MPH, Corporate Director of Marketing and Communications at St. Vincent’s. “The materials have had a tremendous impact already on referring physicians and parents-to-be.”

Differentiating St. Vincent’s from other hospitals and birthing centers required the proprietary approach that PM & Co employs — Inform, Inspire, Explore, Realize. PM & Co utilized the research, intuition, vision and creativity to succeed in St. Vincent’s mission. The new initiatives and breakthrough technologies placing the birthing center ahead of the curve in prenatal and neonatal care were matched by the forward thinking and execution of PM & Co’s branding of the center.

About Pisarkiewicz Mazur & Co

Founded in 1979, Pisarkiewicz Mazur & Co is an internationally recognized, full-service branding agency based in New York City, providing business solutions to a range of clients in the entertainment, financial services, healthcare, and non-profit sectors, including A & E Television Networks, Hearst Publishing Group, the New York State Restaurant Association, RBC Capital Markets, The Bank of New York, and Brooklyn Public Library, among others.

About St. Vincent’s Hospital

St. Vincent's Medical Center is located in Bridgeport, Connecticut and serves Southwestern Connecticut and Westchester County, New York. It is a major acute care hospital with 397 beds and recognized as one of the top 100 heart hospitals in the United States. St. Vincent’s has an active medical staff of 450 physicians, practicing in more than 50 specialties and subspecialties. St. Vincent's is a member of Ascension Health.

Pisarkiewicz Mazur & Co., Inc.
Brian Stoehr