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TFI Envision, Inc.

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Aqua ChemŽ Selected TFI Envision, Inc. to Refresh Club Store Packaging

Lawrenceville, GA, June 18, 2014 --( Aqua Chem® a KIK Custom Products brand, selected TFI Envision, Inc. to refresh the club store packaging for Aqua Chem’s Chlorinating Tabs and Shock Plus products. Aqua Chem pool care products are designed to help make water maintenance easier and more enjoyable. With the package design refresh, shopping for them is easier now too.

TFI Envision has long term experience and knowledge in designing for the club store shopper and understands the different selling challenges and the barriers to purchase that the club store environment possesses.

TFI Envision’s packaging design changes are best summarized by the satisfied client: "TFI Envision did an excellent job in better illustrating the product on package, calling out key features and benefits, and developing communication a hierarchy that made sense to the consumer."

With thousands of product offerings surrounding you, defining the product category quickly in club is key. The label colors, introduction of a “wave” of blue pool water and effervescing product form helps to relay this information. The design execution helps to define the brand’s positioning, and exudes confidence in the product.

Client Comments About the Packaging:
“TFI Envision did a fantastic job of moving the Aqua Chem Chlorinating Tablets and Shock Plus product packaging to the next level. One retail buyer was quoted as saying we had advanced our packaging 20 years with the improvements that TFI Envision made to the package. Excellent job in better illustrating the product on package, calling out key features and benefits, and developing a communication hierarchy that made sense to the consumer,” said Ryan Andersen, Brand Manager, Aqua Chem.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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TFI Envision, Inc.
Elizabeth P. Ball

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