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90 Days or Less for Medical Tourism

It takes 90 days or less for medical tourism consumers to make their buying decision. The factors that influence their health travel option can be enhanced.

Denver, CO, July 23, 2014 --( Medical tourism has been rising rapidly during the past decade, the industry has been transformed from a niche marketplace to a highly competitive environment with medical providers constantly trying to enter the battle for the best and preferred hospital, clinic or specialist. Regardless of the technology and specialists, people put heavy emphasis on the price, country’s overall reputation in health care services, and peer reviews, as the recent survey on medical tourism consumer behavior made by PlacidWay Medical Tourism Company has shown.

When it comes to choosing the health care provider, the consumers will choose first of all the countries with traditional advanced economies which have focused for centuries to be the most advanced in the medical field. Yet, even so, the emerging economies that offer more competitive prices are scoring high in the public opinion. Germany, a forerunner in advanced health care solutions is among the top choices for health care travelers, but due to the high costs, individuals will be looking for alternatives in emerging countries, such as Mexico and Latin America (for US & Canada), India (for African consumers), Turkey or Poland (Middle Easterners & Europeans). These are just a few of the emerging countries that have been focusing on advancements in all fields, and are among the preferred medical tourism destinations.

According to the Medical Tourism Global Consumer Demand Survey author, Pramod Goel, “medical travelers take their time to ensure the decision they make is the right one, so if we are talking about the best hospital in the world, or the top specialists for a particular treatment, it all comes down to price, country reputation and peer reviews. Regardless if the exact same services are available in their home countries, for example, the customer will first look up the prices for the treatment in hospitals abroad that he or she can afford. And their search will begin in countries he or she has heard that those advancements are available.”

So why 90 days for making the buying decision?

As Pramod Goel explained, it all has to do with the way that people make the hard decisions in life. There are factors that influence decision making processes: age, socioeconomic status, and cognitive abilities. As the survey analysis shows, younger adults will request more information when compared to older adults and, depending upon the education level – the decision making process can be faster in lower educated health travelers while it becomes slower in higher educated individuals.

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About PlacidWay Medical Tourism Company

PlacidWay ( is a leader in the medical tourism industry, with more than 250 partners in over 30 countries globally. PlacidWay is a dedicated portal for accurate, up-to-date information and resources regarding medical travel, international providers, treatments, procedures and destinations for international travelers. For press inquiries about PlacidWay or to arrange an interview with Pramod Goel, call +1.303.317.3607+1.303.317.3607, or email
Contact Information
Pramod Goel
Castle Pines, Colorado 80108, 7437 Village Square Drive, Suite 210

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