Clarity Advantage Video Addresses How Bankers Can Sell More Fee-Based Services

Branch managers and business bankers get three steps to identifying more opportunities for fee-based services, particularly Treasury Management, in a new video produced by bank sales consulting and training firm Clarity Advantage.

Concord, MA, November 19, 2014 --( “If we know what we’re looking for, we can solve more problems,” says Nick Miller, president of the bank sales consulting and training firm Clarity Advantage.

When bankers know what problems business owners are trying to solve, which bank products solve them, and the right questions to ask around payment cycle challenges, they uncover more opportunities to sell fee-based services, particularly Treasury Management.

The company’s latest video entitled Sales Strategies: Identifying Needs for Treasury Management Solutions addresses this issue, offering bankers three steps to selling more fee-based services:

Videos are one resource Clarity Advantage offers to help bankers sell more Treasury Management products and services.

In addition, the company offers Selling Treasury Management Services: Health Check—an online quiz that banks can use to benchmark their bankers’ knowledge of typical cash management challenges business owners face and the best products to solve them.

To fill in bankers’ knowledge gaps, the company offers Selling Cash Management and Deposit Services, a live workshop that builds bankers’ confidence, product knowledge, and conversation skills so they generate better quality referrals to Treasury Management and cross sell more Treasury Management products and services.

About Clarity Advantage: Bank sales consulting and training firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company also assists banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website,, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.
Clarity Advantage Corporation
Karen Tunks