IDS Menus and Scala Co-Sponsor Digital Signage Presentation for Movie Theatres

Holbrook, NY, November 15, 2007 --( IDS Menus™, a division of International Display Systems, Inc., recently announced a combined effort with Scala Inc. to provide an informative presentation on digital signage for movie theatres. The 20-minute presentation, held every Thursday at 2:30 PM EST for movie theatre owners, architects and interior designers, outlines the many methods through which theatres can benefit by obtaining a digital signage system from IDS. IDS Menus digital signage systems are powered by Scala InfoChannel software.

In addition to the interactive presentation, there is a user-friendly question and answer session that helps theatre owners with specific questions immediately following the presentation. Participants with questions can either address their questions through an instant message format or ask them over the telephone. To participate in this webinar, go to

Rick Kranz, CEO at IDS Menus, shares how the joint effort with Scala will help strengthen IDS’ current position in the movie theatre industry. “IDS Menus business originated in the movie theatre industry. Over the last two decades, our staff has had the privilege of working with numerous theatre chains, helping them design their box office, lobby and concession displays. When it came time for us to bring a networked digital signage solution to our movie theatre clients – Scala’s InfoChannel software was the unanimous choice. We believe that Scala’s products represent the best in-class solution and we’re very excited to have them working closely by our side, committed to the success of our theatre clients.”

“Working together with IDS Menus, a Scala Certified Partner, exemplifies the outstanding expertise that exists within the Scala Partner Network around the world,” says Andrea Waldin, Director of Marketing for Scala. “We are excited about working with IDS Menus to present a digital signage solution to theatre owners through the country.”

IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel broadcast suite of software to IDS’ digital products, allowing movie theatres to modify content on their digital signage. Scala is headquartered in Exton, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for the world’s food service industry.” Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit To view a brief video about the benefits Digital Menu boards can bring to your business, visit

IDS Menus
Larry Drago
800-542-9779, ext.237