Standard Motor Products, Inc. Taps TFI Envision for App Promo

Long Island City, NY, April 09, 2015 --(PR.com)-- Standard Motor Products (SMP) selected TFI Envision, Inc. to develop an integrated campaign to promote their SMP Parts App, which allows users complete access to all SMP Automotive Aftermarket parts and more, on both iOS and Android platforms.

TFI Envision developed a Demonstrative App Video, Introductory Brochure, Integrated Launch Print and Digital Ad Campaign. In addition, TFI Envision developed a promotion “SMP Share the App Sweepstakes” to drive installs of the app. This campaign included an Integrated Print and Digital Ad Campaign and Sweepstakes Microsite. TFI Envision had developed the SMP Parts App in 2014.

SMP Share the App Sweepstakes, which ended on March 31, 2015, gave entrants the chance to win one of several Samsung Galaxy Note® 4 Phones or Apple touch® iPods. The first 500 entrants received a free Portable Phone Charger.

To view the video: https://youtu.be/gv5sSoI1FPk

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.