Norwalk, CT, April 15, 2015 --(PR.com
)-- As the final phase of the rebranding process for Fairfield County’s Community Foundation, TFI Envision, Inc. recently completed the redesign of their website - fccfoundation.org, which went live in time for their 2nd annual Giving Day on March 5, 2015.
TFI Envision worked together with Fairfield County’s Community Foundation and the programming team to develop a responsive website (responsive design automatically adjusts based on the device the viewer sees it in by using fluid grids) that would celebrate the many facets of the Community Foundation while ensuring that the design and content would be ”sticky”. (“Sticky” is a differentiator, describing content that has the power to retain or captivate a given audience, rather than content that gets lost in a sea of white noise.*) With infinite options and low attention spans, today’s audience needs sticky content to capture their attention for more than a nanosecond and encourage revisits to the site.
TFI Envision designed the navigation to be immediate and intuitive. The home page quickly establishes who they are, what they do, and includes Quick Links to provide easy access to specific events, news or information.
The colors, imagery, and voice are consistent throughout the site, establishing a unique and recognizable experience. There is easy-to-find contact information and the ability to sign up for an e-newsletter.
The site is designed and built to allow for easy and frequent updates, ensuring that content is fresh, encouraging visitors to come back again and again.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.